- Company Name
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- Job Title
- Senior Manager, Regional Marketing
- Job Description
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**Job Title**
Senior Manager, Regional Marketing (13‑Month Fixed‑Term)
**Role Summary**
Strategic leader responsible for designing, executing, and scaling demand‑generation programs across EMEA and APAC. Drives the shift from lead‑generation to full‑funnel demand generation, aligns regional activities with global brand and product strategy, and ensures measurable, scalable marketing performance.
**Expectations**
- Meet or exceed regional inbound pipeline targets.
- Deliver integrated, data‑driven campaigns that are locally relevant and globally consistent.
- Maintain strict budget discipline and ROI accountability.
- Foster cross‑functional collaboration with Sales, Product, and central marketing.
- Build and mentor a high‑performance regional marketing team or agency partners.
**Key Responsibilities**
- Develop and optimize demand‑generation strategies and multi‑channel campaigns (digital, ABM, events, partner marketing).
- Adapt global messaging to regional market conditions, buyer behaviors, and regulatory requirements.
- Partner with Brand, Content, and Product Marketing to ensure alignment with positioning and go‑to‑market plans.
- Coordinate with regional Sales and BDR teams for message consistency and timely lead follow‑up; establish feedback loops for continuous improvement.
- Track, analyze, and report on campaign performance, KPIs, attribution, and ROI.
- Champion a test‑and‑learn culture and disseminate best practices across the region.
- Manage regional marketing budget allocation to maximize impact.
- Maintain fluency with marketing technologies (e.g., Salesforce, HubSpot, analytics tools).
- Lead and mentor regional team members or external agency partners.
**Required Skills**
- Proven B2B marketing experience, preferably SaaS/technology, with demonstrable pipeline impact.
- Deep expertise in demand‑generation frameworks, full‑funnel marketing, and growth levers (acquisition, activation, retention).
- Success running integrated, international campaigns across multiple regions.
- Strong analytical skills; ability to define, measure, and report on KPIs, attribution, and ROI.
- Proficiency with CRM and marketing automation platforms (Salesforce, HubSpot, etc.).
- Excellent project management, stakeholder engagement, and multitasking abilities.
- Leadership and mentorship experience; ability to work with internal and external partners.
- Growth mindset, innovative, data‑driven, self‑motivated, and proactive.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Business, Communications, or related field (required).
- MBA or advanced degree (preferred).
- Relevant certifications (e.g., HubSpot Inbound, Google Analytics, Salesforce Marketing Cloud) advantageous but not mandatory.