- Company Name
- SCIENTIFIC GAMES
- Job Title
- Director, CRM
- Job Description
-
**Job Title**: Director, CRM
**Role Summary**: Lead strategic CRM vision and execution to enhance customer engagement, retention, and lifetime value across jurisdictions. Drive data-driven marketing initiatives aligned with business goals, collaborating with cross-functional teams to deliver consistent, impactful player experiences.
**Expectations**:
- 10+ years in CRM, retention marketing, or digital marketing; 5+ years leading teams.
- Proven success in managing large-scale, multi-channel CRM programs in gaming, lottery, or entertainment.
- Strategic and technical expertise in CRM platforms, data analytics, and automation.
**Key Responsibilities**:
- Define, execute, and optimize CRM strategies to improve player relationships and business outcomes.
- Develop KPIs, success metrics, and aligned goals for CRM programs, iLottery, and loyalty initiatives.
- Overseer CRM campaign design, automation, and optimization across email, push, SMS, and in-app channels.
- Lead CRM team performance, mentorship, and process improvement to ensure program excellence.
- Manage CRM platform (e.g., Optimove) strategy, integration, and capability expansion with technology teams.
- Collaborate with Loyalty, Marketing, Product, and Analytics to align CRM with business objectives.
- Drive innovation in personalization, segmentation, and customer journey mapping.
- Support business development by expanding CRM adoption and advising on new market opportunities.
**Required Skills**:
- Leadership: Team development, strategic vision, cross-functional collaboration.
- Data & Analytics: CRM automation, segmentation, analytics, and campaign reporting.
- Technology: Experience with CRM platforms (e.g., Optimove) and iLottery systems.
- Communication: Stakeholder alignment, executive reporting, and program storytelling.
**Required Education & Certifications**:
- Bachelor’s degree in Business, Marketing, or related field; advanced degree preferred.
- Proven track record in lottery or digital gaming industry contexts.
- Professional certifications in CRM platforms or data analytics (e.g., Advanced Google Analytics) a plus.
Alpharetta, United states
Hybrid
Mid level
20-12-2025