- Company Name
- MHR
- Job Title
- Senior Sales Enablement Specialist
- Job Description
-
**Job Title**
Senior Sales Enablement Specialist
**Role Summary**
Design, develop, and optimize enablement programs and content to equip sales teams with the knowledge, tools, and processes needed to effectively sell MHR’s SaaS products. Lead creation of playbooks, battle cards, training modules, and onboarding programs while aligning enablement activities with GTM strategy and product updates.
**Expectations**
- Deliver measurable improvements in sales ramp‑up time, productivity, and win rates.
- Achieve adoption of enablement assets by >90% of sales hires within the first 90 days.
- Maintain high quality, up‑to‑date content that reflects current product features and market positioning.
- Provide regular analytics and insights to leadership on enablement effectiveness.
**Key Responsibilities**
- Create and maintain sales playbooks, battle cards, and competitive intelligence assets.
- Design and deliver structured onboarding, launch, and ongoing training programs for sales hires and existing reps.
- Partner with Sales, Product Marketing, Product, Customer Success, and Revenue Ops to ensure alignment of content with GTM strategy.
- Use Salesforce, Seismic, Clari, and other tools to track adoption, performance metrics, and content usage.
- Conduct needs assessments, gap analyses, and feedback loops to continuously improve enablement initiatives.
- Facilitate onboarding of new products/features, ensuring sales teams are prepared to position solutions consistently.
- Provide coaching and enablement support during sales cycles as needed.
**Required Skills**
- Expertise in sales enablement tools (Seismic, Highspot, Showpad, etc.).
- Strong understanding of Salesforce CRM and reporting.
- Experience with Clari or similar revenue‑ops platforms.
- Proven ability to develop engaging training content (e.g., e‑learning modules, workshops).
- Analytical skills to measure enablement impact and iterate programs.
- Excellent communication, facilitation, and stakeholder management.
- Ability to translate complex product features into clear, customer‑centric messaging.
- Project management skills to coordinate cross‑functional initiatives.
**Required Education & Certifications**
- Bachelor’s degree in Business, Marketing, Sales, or related field.
- Certification in sales enablement, revenue operations, or related discipline (e.g., Sales Enablement Institute, Certified Revenue Management Professional) preferred.
- Equivalent work experience may substitute for formal education.