AS Watson

About the Company

AS Watson Group, the world’s largest international health and beauty retailer, is operating over 16,900 stores under 12 retail brands in 30 markets, with over 130,000 employees worldwide. For the fiscal year 2024, AS Watson Group recorded revenue of over US$24 billion. Every year, we are serving over 6 billion shoppers via our O+O (Offline plus Online) technology-enabled platforms.

Together with our 12 retail brands including Watsons, Kruidvat, Trekpleister, Superdrug, Savers, Rossmann, Drogas, ICI PARIS XL, The Perfume Shop, PARKnSHOP, FORTRESS and Watson’s Wine, we set O+O (Offline Plus Online) as the new standard for retail. O+O is more about creating an integrated offline and online experience to better serve customers’ needs through digital transformation, that enables them to shop across any channel, anytime, anywhere. Every day, we work towards a clear purpose: To put a Smile on our customers’ faces today and tomorrow.

Our success depends on our people staying ahead of the game. We believe that our attitude to teamwork and our encouragement for your personal growth comes shining through everything we do. We also know that our success as an employer isn’t just about influencing you on why you should join our business. It’s about asking you to imagine where it could take you.

Listed Jobs

Company Name

AS Watson

Job Title

Senior SEO Specialist

Job Description

Job title: Senior SEO Specialist Role Summary: Lead the development and execution of SEO strategies across multiple e‑commerce and retail websites, driving organic growth and conversion performance through data‑driven insights, technical optimization, and cross‑functional collaboration. Expectations: - Demonstrated experience as an SEO Manager or Senior SEO Specialist. - Proficiency with advanced SEO and analytics tools (e.g., Google Search Console, Data Studio, Ahrefs, SEMrush). - Strong analytical mindset and meticulous attention to detail. - Ability to present findings and recommendations to senior stakeholders. Key Responsibilities: - Conduct comprehensive keyword research, competitor analysis, and market trend studies. - Perform on‑page, technical, and content SEO audits; produce actionable recommendations. - Collaborate with developers, UX, design, e‑commerce, and content teams to implement SEO improvements. - Monitor, report, and analyze weekly/monthly organic performance metrics. - Identify opportunities for organic shopping listings and Google Business profiles. - Stay current with search algorithm updates and industry best practices. - Educate and upskill broader teams on SEO fundamentals and strategy. - Build and maintain relationships with European business units. Required Skills: - Advanced knowledge of JavaScript‑based website optimization. - Expertise in technical SEO (site architecture, schema, crawlability, core web vitals). - Proficiency in content strategy and optimization for e‑commerce. - Strong data analysis and visualization skills. - Excellent communication and stakeholder management. Required Education & Certifications: - Bachelor’s degree in Marketing, Digital Media, Computer Science, or related field. - SEO certifications preferred (e.g., Google Analytics, HubSpot SEO, SEMrush SEO).

London, United kingdom

Hybrid

Senior

05-10-2025