- Company Name
- WGSN
- Job Title
- B2B Marketing Manager (EMEA)
- Job Description
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**Job title**: B2B Marketing Manager (EMEA)
**Role Summary**:
Lead end‑to‑end B2B marketing for the EMEA region, driving demand generation, account‑based marketing (ABM), and brand awareness for a global trend forecasting SaaS platform. Collaborate with cross‑functional teams (Sales, Design, Content) and manage a multi‑channel campaign portfolio to achieve measurable commercial outcomes and pipeline contribution.
**Expectations**:
• Deliver consistent, data‑driven multi‑channel campaigns that generate qualified leads and revenue.
• Own marketing‑sourced pipeline metrics; partner with Sales to close deals and report ROI.
• Optimize campaign performance through continuous analysis of KPIs and attribution.
• Craft tailored ABM programs for high‑value enterprise accounts.
• Maintain brand consistency and sector relevance across all touchpoints.
• Manage budgets, agency relationships, and marketing technology stack.
**Key Responsibilities**:
1. Define, track, and report on campaign KPIs (lead volume, conversion, cost per lead, pipeline impact).
2. Plan and execute multi‑channel marketing initiatives (digital, content, experiential) aligned with GTM priorities.
3. Design, launch, and optimise ABM strategies targeting key decision makers in global retailers and brands.
4. Create sector‑specific marketing plans that resonate with designers, buyers, and merchandisers.
5. Collaborate with EMEA New Business and Sales teams to coordinate go‑to‑market launches and industry events.
6. Ensure brand alignment across all communications; support PR, partnerships, and event promotion.
7. Manage marketing budgets, agency contracts, and marketing automation / CRM tools.
**Required Skills**:
• 3–5 years of B2B marketing experience in a trend‑driven, SaaS, or retail environment.
• Proven success in demand generation, ABM, and multi‑channel campaign execution.
• Strong analytical skills; ability to interpret data, optimize campaigns, and report ROI.
• Excellent written and verbal communication; ability to influence senior stakeholders.
• Project management expertise; capable of handling multiple initiatives concurrently.
• Experience with marketing automation (e.g., HubSpot, Marketo), CRM, and analytics platforms.
• Budget management and vendor/agency relationship experience.
**Required Education & Certifications**:
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Professional marketing or analytics certifications (e.g., Google Analytics, HubSpot, or similar) are an advantage.
• Knowledge of trend forecasting or consumer insights is highly desirable.