- Company Name
- BlueOptima
- Job Title
- Growth Marketing Manager
- Job Description
-
**Job Title**
Growth Marketing Manager
**Role Summary**
Execute end‑to‑end growth marketing initiatives for a SaaS enterprise software product. Lead user engagement, retention, and adoption through compelling messaging, go‑to‑market (GTM) strategies, sales enablement, and data‑driven campaigns. Collaborate with product, sales, customer success, and revenue operations to translate market insights into measurable revenue growth.
**Expectations**
- 4+ years of marketing experience in SaaS enterprise software.
- Proven track record of end‑to‑end campaign execution with a focus on user growth and adoption.
- Strong copywriting ability to simplify complex technical concepts.
- Comfortable working cross‑functionally with product, sales, and customer success teams.
- Data‑driven mindset: define KPIs, measure ROI, and iterate based on insights.
- Experience or interest in growth experiments and GTM strategy across product lifecycles.
**Key Responsibilities**
- Develop and deliver compelling product positioning, value propositions, and messaging that resonates with target customers and differentiates the brand.
- Lead GTM planning for new launches and feature releases, creating aligned go‑to‑market calendars, launch plans, and enablement materials.
- Produce revenue‑enablement collateral (brochures, datasheets, battlecards, FAQs, website content, case studies, blogs, whitepapers, webinars) to empower sales and success teams.
- Partner with Customer Success, Product, and RevOps to surface customer insights, collect success stories, and identify upsell/cross‑sell opportunities.
- Define, track, and report on key marketing KPIs (campaign lift, product adoption, usage and retention metrics) and present actionable insights to leadership.
- Contribute to the evolution of the broader brand strategy and marketing initiatives.
**Required Skills**
- SaaS enterprise marketing strategy and execution.
- Copywriting and content creation (technical and non‑technical audiences).
- Cross‑functional collaboration and stakeholder management.
- Campaign and product launch management.
- Sales enablement and experience working with sales/customer success teams.
- Analytics & data interpretation; proficiency with marketing analytics tools.
- Strong presentation and communication skills.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Relevant marketing certifications (e.g., HubSpot Inbound, Google Analytics, or product marketing certifications) are desirable.