- Company Name
- IDEXX
- Job Title
- Data Analyst – Customer Experience & Product Insights
- Job Description
-
Job title: Data Analyst – Customer Experience & Product Insights
Role Summary:
Translate complex telemetry and customer interaction data into actionable insights that influence product strategy, UX improvements, and device performance. Build measurement frameworks, define KPIs, and collaborate cross‑functionally to align data‑driven decisions with business objectives.
Expactations:
- Own end‑to‑end analytics for the Point‑of‑Care ecosystem, setting clear event taxonomies, user metrics, and KPIs.
- Partner with product, engineering, UX, and support teams to translate insights into prioritized enhancements.
- Lead the development and evolution of a cross‑product customer journey view, including software, devices, and support channels.
- Design and execute experiments (A/B, quasi‑experimental) and evaluate outcomes using robust measurement plans.
- Communicate findings in clear, concise formats to stakeholders at all levels.
Key Responsibilities:
- Create and maintain event taxonomies, user metrics, and KPIs across the POC ecosystem.
- Analyze user journeys, conversion funnels, and drop‑off points to identify friction and recommend improvements.
- Develop a cross‑product view of the customer journey, starting with highest‑impact workflows.
- Translate device connectivity and instrument health data into product and CX KPIs (error rates, uptime, reliability, funnel analysis).
- Link product usage patterns to support trends (case volume, escalation patterns) to uncover root causes.
- Build actionable customer segments combining technology stack and behavioral characteristics.
- Support experimentation with success metrics, measurement plans, and outcome evaluation (A/B or quasi‑experimental).
- Synthesize quantitative behavioral analytics with qualitative signals (surveys, interviews, in‑app feedback).
- Communicate insights and recommendations to product, R&D, UX, marketing, and leadership stakeholders.
Required Skills:
- Advanced SQL and Python for data manipulation; familiarity with R is a plus.
- Experience with cloud data warehouses (Snowflake, Redshift, etc.).
- Proficiency in UX analytics platforms (Heap, Pendo, Amplitude) or equivalent.
- Strong data storytelling abilities and comfort with ambiguity.
- Experience analyzing SaaS/IoT metrics such as software adoption, installed base, and device connectivity.
- Track record of defining new KPIs and designing measurement plans for experiments.
- Data visualization expertise (Tableau, Power BI, or similar).
- Self‑starter mindset with strong ownership and cross‑functional collaboration skills.
Required Education & Certifications:
- Bachelor’s degree in data science, statistics, computer science, or a related field (or equivalent experience).
---