- Company Name
- Fawkes & Reece
- Job Title
- Social Media Coordinator
- Job Description
-
Job title: Social Media Coordinator
Role Summary: Lead the creation, execution, and analysis of the company's social media strategy, generating engaging content across LinkedIn, Instagram, TikTok, Facebook, and X to amplify brand awareness and support recruitment initiatives.
Expactations: Deliver measurable brand growth through strategic content, paid campaigns, and cross‑department collaboration; maintain consistent brand voice, lead PR storytelling efforts, and provide regular performance insights to senior leadership.
Key Responsibilities:
- Develop and implement a unified social media strategy across all primary platforms.
- Produce graphics, videos, reels, captions, testimonials, and job ads using Canva, Adobe Suite, or comparable tools.
- Manage social media calendars, schedule daily posts, and oversee content approvals.
- Run targeted paid social campaigns, monitor spend, and optimize for KPIs.
- Track metrics, analyse data, and generate monthly performance reports.
- Collaborate with recruitment consultants to spotlight vacancies, client wins, and candidate success stories.
- Ensure consistent brand presentation in line with corporate guidelines.
- Support email marketing, event promotion, and broader marketing initiatives.
Required Skills:
- 1+ year experience in social media or digital marketing, ideally within recruitment, construction, or B2B sectors.
- Strong content creation skills, especially for video and short‑form formats.
- Proficiency with Canva, Adobe Creative Suite, and scheduling tools.
- Excellent copywriting and storytelling ability.
- Experience managing paid social ads (bonus).
- Analytical mindset to interpret data and drive strategy.
- Creative thinking, attention to detail, and ability to work independently.
Required Education & Certifications:
- Bachelor’s degree in Marketing, Communications, Business, or related field is preferred.
- Industry or Google Ads certifications are a plus.