- Company Name
- Freshworks
- Job Title
- Director - Data Analytics
- Job Description
-
Job Title: Director – Data Analytics
Role Summary: Executive leader responsible for the data‑driven marketing function in a dynamic SaaS environment. Designs strategy, builds measurement frameworks, and drives analytical excellence to accelerate growth. Oversees a high‑performing analytics team, collaborates with product, sales, and engineering, and translates insights into actionable business outcomes.
Expectations:
- Set and execute the long‑term analytics roadmap aligned with corporate objectives.
- Lead, mentor, and scale a multidisciplinary analytics organization.
- Deliver rigorous measurement, attribution, and ROI models for multi‑channel campaigns.
- Influence senior leadership and shape marketing priorities through data‑driven recommendations.
Key Responsibilities:
- Develop and implement the marketing analytics strategy and roadmap.
- Build and manage a team of analysts and data scientists focused on actionable insights.
- Measure, report, and optimize digital, organic, paid, and ABM campaigns (forecasting, attribution, ROI).
- Partner with product, sales, and engineering to unify and enrich customer, product, and market data.
- Create and test new data mining methodologies, including AI/ML and predictive analytics, to improve marketing performance.
- Design dashboards, benchmark KPIs, and provide executive‑level performance analysis.
- Establish data governance, security, and compliance processes for the SaaS platform.
- Present strategic insights and influence company‑wide marketing priorities.
- Foster an analytics culture and continuous skill development in SQL, Python, R, and MarTech/BI platforms.
Required Skills:
- 12–15 years of experience in marketing analytics, 5+ in SaaS B2B.
- Mastery of data analytics, digital marketing KPIs, performance tracking, and statistical modeling (market mix, attribution, regression).
- Proven leadership of analytics teams and cross‑functional collaboration.
- Advanced expertise in SQL, Python, R, and modern MarTech/BI platforms.
- Strong communication and influencing skills at C‑suite level.
- Experience implementing AI/ML in marketing analytics (preferred).
- Strategic thinker, hands‑on executor, proactive innovator with a growth mindset.
Required Education & Certifications:
- Bachelor’s degree in Analytics, Statistics, Computer Science, Business, or related field (Master’s degree preferred).
- Relevant certifications (e.g., Google Analytics, Tableau, SQL, Python) desirable.