- Company Name
- Workday
- Job Title
- Senior Marketing Manager
- Job Description
-
**Job Title**
Senior Marketing Manager – France (Demand Generation)
**Role Summary**
Lead end‑to‑end demand‑generation campaigns for Workday’s large‑account segment in France. Design strategy, execute multi‑channel programs, and collaborate with sales, partner, and product teams to deliver pipeline growth and measurable marketing metrics (MQL, S1, ACV).
**Expectations**
- Drive consistent pipeline contribution for key accounts.
- Deliver campaigns on time, within budget, and aligned to business priorities.
- Demonstrate data‑driven decision making and clear ROI reporting.
- Build strong cross‑functional relationships and influence stakeholders.
**Key Responsibilities**
- Define audience segmentation, account profiling, and buyer‑centered messaging.
- Plan, design, launch, and optimize digital, event, content, executive engagement, and partner‑based campaigns.
- Work closely with Content and Product Marketing to tailor messaging for target accounts.
- Monitor campaign performance; report ROI, MQLs, S1s, and ACV impact to stakeholders.
- Project‑manage campaign timelines, budgets, and resources.
- Identify new marketing opportunities from market analysis and sales input.
- Coordinate external agencies and vendors as needed.
- Facilitate alignment with Sales, Pre‑Sales, Partner & Alliances, and Value Management teams.
**Required Skills**
- 8+ years B2B marketing in high‑tech, with proven demand‑generation success.
- Strong strategic and tactical planning, execution, and influence skills.
- Data‑driven mindset; proficiency with Salesforce, Tableau, and marketing analytics.
- Excellent stakeholder management, cross‑team collaboration, and communication.
- Ability to produce clear, persuasive content and presentations.
- Native French language skills; fluent English (verbal & written).
- Comfortable with multi‑channel marketing platforms, digital advertising, and event management.
- Experience managing budgets, timelines, and external agencies.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
- No mandatory certifications required; relevant marketing or analytics certifications (e.g., Google Ads, Salesforce Marketing Cloud) considered a plus.