- Company Name
- Dentsply Sirona
- Job Title
- Chef de produits Connected Technology Solutions (CTS) France et Belux H/F
- Job Description
-
Job Title: Connected Technology Solutions (CTS) Product Manager – France & Belux H/F
Role Summary: Develop and execute operational marketing strategy for CTS product portfolio, drive launch and sales performance, manage budget and pricing, collaborate with sales and regional teams, analyze performance, and ensure alignment with global corporate objectives.
Expectations: Deliver measurable growth in product sales, maintain portfolio profitability, optimize marketing spend, and provide actionable insights to leadership.
Key Responsibilities:
- Design & implement operational marketing plans including promotions, events, and communication.
- Lead product launches in EMEA, coordinating with corporate and regional marketing.
- Create and localize sales enablement materials (flyers, brochures, digital assets).
- Maintain product pages on web and e‑commerce platforms.
- Partner with sales to understand market needs, refine forecasts, and boost field performance.
- Coordinate with EMEA regional marketing and internal communication for aligned initiatives.
- Develop promotion programs, special offers, and pricing strategies (launch, discounts, price increases).
- Monitor competitive activity (pricing, promotions, innovations).
- Prepare monthly performance reports, ROI analysis, and upcoming action plans.
- Manage budget for product range and marketing assets, ensuring effective use of resources.
Required Skills:
- Proven marketing experience, preferably in medical/device or pharmaceutical industry.
- Strong analytical skills; ability to interpret sales data and derive insights.
- Excellent written and verbal communication, persuasion and stakeholder management.
- Deep understanding of medical/ophthalmic regulatory environment and compliance.
- Proficiency in project management tools and marketing software (MS Office, AX, Salesforce, SharePoint).
- Digital marketing competence: web, intranet, social media, print‑to‑go.
- Fluency in French and English; additional languages welcome.
Required Education & Certifications:
- Bachelor’s degree in Marketing, Business Administration, Life Sciences or related field.
- Professional certifications in product marketing, project management (e.g., PMP, PRINCE2) or similar are advantageous.