- Company Name
- Intelliswift - An LTTS Company
- Job Title
- MarTech Analytics Developer
- Job Description
-
**Job Title:** MarTech Analytics Developer
**Role Summary:**
Implement, configure, and troubleshoot web analytics and tag management solutions while developing privacy‑focused front‑end components. Drive customer journey analysis, A/B testing, and personalized experiences using Adobe Analytics, Adobe Launch, OneTrust, and Salesforce Personalization. Ensure compliance with global privacy regulations and maintain high‑quality code through reviews and documentation.
**Expectations:**
- Deliver end‑to‑end Adobe Analytics implementations and production support.
- Build and maintain privacy banner UI/UX with JavaScript/jQuery.
- Conduct code reviews, debugging, and audit of third‑party tags.
- Execute A/B tests and personalized campaigns to improve conversion metrics.
- Stay current on GDPR, CCPA, CPRA and apply privacy‑enhancing technologies.
**Key Responsibilities:**
- Deploy and debug analytics code and tags in non‑prod and prod environments using Adobe Launch and OneTrust.
- Develop JavaScript‑based privacy banners, opt‑in/opt‑out flows, and personalization scripts.
- Perform code reviews and provide feedback to development team.
- Analyze customer journeys, generate insights, and recommend actions to boost leads and engagement.
- Configure and run A/B tests and personalized experiences via Salesforce Personalization.
- Contribute to prompt engineering experiments and use Gen AI for campaign propensity scoring.
- Document tracking specifications, cookie inventories, and solution deliverables.
- Maintain logs of active vs. expired third‑party pixels and ensure tag compliance.
**Required Skills:**
- Adobe Analytics implementation (Web SDK) and Adobe Launch TMS.
- OneTrust cookie‑tool expertise.
- Strong JavaScript and jQuery, asynchronous programming, DOM manipulation.
- Experience with Sitecore 10.0 and Salesforce Lightning Web Components.
- Knowledge of privacy‑enhancing technologies, encryption, and compliance (GDPR, CCPA, CPRA).
- Tag auditing, debugging, and integration with Adobe Analytics APIs, real‑time events, runtime functions.
- Proficiency with ObservePoint, MS Office 365, SharePoint, JIRA, Confluence.
- Ability to develop campaign templates and site‑wide JavaScript for Salesforce Personalization.
**Required Education & Certifications:**
- Bachelor’s degree in Computer Science, Information Technology, Marketing Analytics, or related field.
- Preferred certifications: Adobe Analytics Business Practitioner or Developer, OneTrust privacy certification, Salesforce Marketing Cloud / Personalization certification.