- Company Name
- Intelliswift - An LTTS Company
- Job Title
- Digital Marketing Consultant - Junior
- Job Description
-
Job title: Junior Digital Marketing Consultant
Role Summary:
Support the Wealth Management Marketing Team in executing acquisition‑focused digital campaigns for Retail Insurance. Drive paid media strategy, creative development, performance analytics, and optimization across search, social, display, and owned channels. Collaborate with internal teams and external partners to align messaging, ensure brand compliance, and deliver measurable results.
Expectations:
* Deliver integrated campaigns that meet budget, timeline, and performance targets.
* Apply data-driven insights to continuously optimize media spend and creative assets.
* Maintain strong stakeholder relationships and uphold compliance with legal, privacy, and industry standards.
Key Responsibilities:
1. Campaign Planning & Execution
- Develop, launch, and manage paid media campaigns on Google, Meta, Reddit, X, LinkedIn, and other platforms.
- Set budgets, target audiences, messaging, and creative specs; track performance and adjust strategies.
- Coordinate campaign assets, approvals, and compliance with brand and legal guidelines.
2. Data & Performance Management
- Use Google Analytics, Adobe Analytics, Salesforce Marketing Cloud, Adobe DMP, and Media Mix Modelling tools to measure results.
- Generate performance reports for senior leadership; recommend optimizations.
3. Cross‑Functional Collaboration
- Partner with Product and Enterprise Marketing, Customer Analytics, Digital Channels, SEO, and Technology & Operations to align campaigns and share insights.
- Engage Agency of Record for creative and technical execution.
4. Project & Relationship Management
- Manage timelines, budgets, invoicing, and vendor relationships.
- Ensure marketing communications adhere to brand, legal, privacy, and regulatory standards.
Required Skills:
* Hands‑on experience with Google Analytics and Adobe Analytics.
* Proficiency with Salesforce Marketing Cloud, Adobe DMP, and media mix modeling tools.
* Technical knowledge of Google Marketing Platform, Meta, Reddit, X, LinkedIn.
* Experience developing landing pages and digital creative assets.
* Strong project management, communication, and stakeholder management abilities.
* Analytical mindset with ability to interpret data and drive actionable insights.
* Familiarity with insurance or financial services marketing preferred.
* Experience working with or through an advertising agency preferred.
Required Education & Certifications:
* Bachelor’s degree in Marketing, Communications, Business, or related field.
* Certifications in Google Ads, Google Analytics, Meta Blueprint, or similar digital marketing credentials are a plus.