- Company Name
- Solomon Page
- Job Title
- Head of Ecommerce/Digital Growth
- Job Description
-
**Job Title**
Head of Ecommerce/Digital Growth
**Role Summary**
Own and grow the end‑to‑end eCommerce P&L for a wellness/beauty brand across Shopify DTC, Amazon, and performance media. Drive profitable growth, maintain brand experience, oversee data & analytics infrastructure, and lead a high‑performance eCommerce team.
**Expectations**
- Deliver year‑over‑year revenue and margin targets.
- Optimize customer acquisition cost (CAC) and return on ad spend (ROAS) across all paid channels.
- Maintain accurate, actionable data and real‑time dashboards for leadership.
- Build, mentor, and retain a cross‑functional eCommerce team.
**Key Responsibilities**
1. Develop and execute comprehensive eCommerce growth strategy (DTC & Amazon).
2. Own topline revenue, profitability, and CAC across all digital channels.
3. Forecast, manage, and report on the eCommerce budget and P&L.
4. Partner with Finance & Operations for accurate forecasting, inventory planning, and margin analysis.
5. Lead performance marketing across Meta, Google, YouTube, TikTok, Amazon Ads, affiliates, and emerging platforms.
6. Manage media planning, creative testing, optimization, agency, and platform relationships.
7. Oversee Amazon Marketplace operations: visibility, conversion, fulfillment, reviews, and profitability.
8. Design and implement analytics roadmap, ensuring data accuracy across Shopify, Amazon, GA4, and marketing tools.
9. Build standardized KPI dashboards and reporting cadences for leadership and cross‑functional teams.
10. Drive growth experiments and data‑driven strategy across channels.
11. Build, lead, and mentor a team of eCommerce managers, developers, and support staff.
12. Collaborate with Creative, Operations, Product, and Customer Experience to deliver seamless brand and shopping experiences.
**Required Skills**
- 10+ years of eCommerce and growth marketing experience, ideally in high‑growth beauty/wellness brands.
- Proven success managing full‑funnel eCommerce P&L across DTC and Amazon.
- Deep expertise in the Shopify ecosystem, Amazon Marketplace, and digital performance marketing (Meta, Google, YouTube, TikTok, Amazon Ads).
- Strong analytics acumen; proficiency with GA4, third‑party analytics partners, and KPI dashboard creation.
- Strategic thinking with data‑driven decision making.
- Leadership and mentorship of cross‑functional eCommerce teams.
- Excellent stakeholder management and communication skills.
**Required Education & Certifications**
- Bachelor’s degree in Business, Marketing, or related field (preferred).
- Certifications in digital marketing platforms (e.g., Google Ads, Meta Business, Amazon Seller Central) or eCommerce platform administration are preferred.
Los angeles, United states
On site
Senior
23-12-2025