- Company Name
- IRIS Software Group
- Job Title
- Senior Manager, Performance Marketing
- Job Description
-
**Job Title:** Senior Manager, Performance Marketing
**Role Summary:**
Lead global paid media strategy for a multi‑segment SaaS company, ensuring paid spend drives qualified pipeline and revenue. Own performance marketing across regions, integrating full‑funnel attribution, conversion optimization, and agency partnership to deliver measurable business growth.
**Expectations:**
- Own the global paid media budget and ROI.
- Align paid media activities with pipeline goals, not vanity metrics.
- Deliver clear attribution and conversion data for senior stakeholders.
- Collaborate with cross‑functional teams to translate marketing initiatives into revenue.
**Key Responsibilities:**
- Develop and execute worldwide paid media strategy (search, display, performance‑network, social) across Accountancy, HCM, and Education verticals.
- Manage and optimize multi‑region campaigns to hit pipeline and revenue targets.
- Partner strategically with external agencies, aligning budgets, objectives, and reporting.
- Design and maintain full‑funnel attribution models using Marketo, Salesforce, and Heeet (or comparable platforms).
- Lead conversion rate optimization initiatives in partnership with CRO, testing site elements, landing pages, and creative assets.
- Coordinate commercial roadmap for website development to support paid campaigns.
- Analyze performance data, identify attribution challenges, and implement solutions.
- Report on budget spend, KPI attainment, and pipeline contribution to senior leadership.
- Maintain compliance with global data privacy and advertising regulations.
**Required Skills:**
- Proven experience managing complex, high‑budget multi‑region paid media programs in a B2B SaaS environment.
- Strong analytical mindset with expertise in full‑funnel attribution and marketing tech stack (Marketo, Salesforce, advertising APIs).
- Commercial focus—ability to translate clicks into pipeline revenue.
- Strategic agency partnership experience, including contract negotiation and performance management.
- Excellent stakeholder management (Sales, Demand Generation, CRO, Product Marketing).
- Advanced proficiency in Google Ads, Microsoft Advertising, and programmatic platforms.
- Strong communication skills and ability to present data-driven insights to senior executives.
**Required Education & Certifications:**
- Bachelor’s degree in Marketing, Business, Economics, or related field.
- Certifications: Google Ads Advanced, Microsoft Advertising, Salesforce Certified Administrator, and Marketo Certified Expert (or equivalent).