- Company Name
- Sobeys
- Job Title
- Business Analyst product, Retail Media Ads
- Job Description
-
**Job Title:** Business Analyst, Product, Retail Media Ads
**Role Summary**
Detail-oriented analyst converting data and stakeholder input into actionable product requirements, business cases, and operational frameworks to drive retail media ad solutions. Collaborate across product, data, engineering, and vendor teams to ensure evidence-based decision-making and smooth delivery of features and integrations.
**Expectations**
Minimum 3+ years in business analysis, product operations, or digital product management within retail, media, or e-commerce. Demonstrated expertise in requirement documentation, prioritization frameworks, and vendor evaluation.
**Key Responsibilities**
- Gather and document functional/non-functional requirements through cross-functional workshops with advertisers, sales, and engineering teams.
- Develop workflows, system/process flows, and UAT plans to support product delivery.
- Create and maintain roadmaps, dependency maps, OKR alignment, and backlog prioritization using RICE scoring or similar methodologies.
- Evaluate business cases for new features, assessing market size, ROI, costs, and compliance risks.
- Map current-state/future-state data systems, identify gaps, and address privacy and latency risks.
- Build vendor scorecards, conduct RFP comparisons, and track contract obligations for tools (SSPs, data clean rooms).
- Lead sprint planning, risk logs, and project management for smaller builds or integrations.
- Standardize product operations frameworks (release checklists, launch playbooks) and monitor post-launch metrics.
- Support measurement efforts for ad products and maintain compliance documentation for privacy and stakeholder alignment.
**Required Skills**
- Business analysis: User stories, acceptance criteria, requirement documentation.
- Prioritization frameworks: RICE scoring, A/B testing principles, ROI analysis.
- Technical mapping: Process flows, data system architecture, vendor evaluation.
- Project management: JIRA, sprint planning, risk mitigation.
- Data analysis: Basic statistics for lift/incrementality analysis.
- Stakeholder facilitation: Workshop leadership, cross-functional collaboration, clear communication.
**Required Education & Certifications**
Bachelor’s degree in business, technology, or related field. Agile/Scrum certifications or formal project management training preferred.