- Company Name
- Klick
- Job Title
- Associate Director, Analytics & Insights
- Job Description
-
**Job Title**
Associate Director, Analytics & Insights
**Role Summary**
Lead end‑to‑end analytics for healthcare marketing, transforming complex data sets into actionable insights that drive ROI and improve patient outcomes. Spearhead the design and execution of measurement frameworks, predictive models, and KPI systems across multi‑client projects, while mentoring a high‑performing analytics team and collaborating with cross‑functional stakeholders.
**Expectations**
- Minimum 8 years of analytics experience with a strong focus on media performance tracking, marketing mix modeling (MMM), and ROI analysis.
- Proven track record in healthcare or pharmaceutical data analytics.
- Executive‑level communication skills for presenting insights to senior non‑technical stakeholders.
- Ability to manage multiple high‑stakes projects and deliver timely results in a fast‑paced environment.
**Key Responsibilities**
1. Develop and execute analytics strategies for multiple client engagements.
2. Translate complex data into clear, actionable insights for internal teams and clients.
3. Design and maintain measurement frameworks, data models, KPIs, and media performance tracking processes.
4. Build and run predictive models to evaluate marketing activity impact and inform investment decisions.
5. Oversee systems for monitoring and reporting on media campaign performance, ensuring alignment with client goals and ROI optimization.
6. Collaborate with cross‑functional teams to guarantee data accuracy, consistency, and actionable insights across platforms.
7. Partner with clients to understand challenges, customize analytics solutions, and deliver tangible outcomes.
8. Stay current with industry trends and emerging analytics/technology tools to innovate solutions.
**Required Skills**
- Advanced proficiency in SQL, Python, R, Tableau, Power BI, or equivalent analytics platforms.
- Expertise in designing and implementing measurement frameworks, predictive models, and KPI systems.
- Strong data visualization and storytelling capabilities for both technical and non‑technical audiences.
- Knowledge of digital, traditional, and emerging media channels and their measurement methodologies.
- Familiarity with agile methodologies and project management tools (e.g., Confluence, Jira).
- Leadership experience developing high‑performing analytics teams.
- Excellent problem‑solving, analytical, and critical‑thinking skills.
- Outstanding communication, presentation, and client‑facing abilities.
**Required Education & Certifications**
- Bachelor’s or Master’s degree in Statistics, Mathematics, Economics, Computer Science, or related field.
- MBA or advanced degree is a plus.
- Any relevant certifications in analytics, data science, or digital marketing are desirable.