- Company Name
- Klick
- Job Title
- Director, Campaign Operations
- Job Description
-
**Job Title:** Director, Campaign Operations
**Role Summary:**
Lead and scale the Customer Experience Platform (CEP) team, driving high‑quality, multi‑channel marketing campaigns with a focus on Salesforce Marketing Cloud. Direct client‑facing strategy, people management, and cross‑functional collaboration to deliver efficient, data‑driven campaigns across enterprise platforms.
**Expectations:**
- Oversee end‑to‑end mission‑critical campaigns, ensuring on‑time, compliant delivery.
- Mentor a distributed team of campaign managers and operations specialists.
- Execute the strategic vision for CRM and email marketing, integrating new technologies.
- Serve as the senior client liaison for high‑impact projects, aligning tactics with business goals.
**Key Responsibilities:**
- Manage and scale a high‑performing team of campaign managers and marketing operations specialists (onshore and offshore).
- Design, implement, and continually improve best‑in‑class campaign operations processes.
- Partner with internal teams (Marketing Strategy, Project Management, Project Delivery, Analytics) to synchronize execution.
- Deliver email campaigns on Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) and other platforms (Acoustic, Marketo, Klaviyo).
- Maintain deep understanding of the CRM ecosystem, including SFDC core integration, CDP, EDW, and service buses.
- Identify, evaluate, and adopt emerging platforms, automation workflows, and AI tools to increase campaign efficiency.
- Provide hands‑on leadership on complex builds, dynamic content, journey design, and personalization.
- Resolve campaign issues swiftly, maintaining performance targets and client satisfaction.
- Leverage data and analytics to optimize operations and support strategic decisions.
- Validate and refine project plans in collaboration with Project Managers.
- Advocate for operational standardization, process automation, and team capacity building.
**Required Skills:**
- 8+ years in digital marketing operations, 3+ years in a senior or director level.
- Deep expertise in Salesforce Marketing Cloud (Email Specialist/Consultant certifications).
- Proven track record managing multi‑channel campaign workflows and marketing operations teams.
- Strong command of email marketing best practices, compliance (CASL, CAN‑SPAM).
- High proficiency in project management, stakeholder communication, and client engagement.
- Comfortable with both strategic oversight and hands‑on execution.
- Familiarity with driven data environments: HTML/CSS, AMPscript, SQL (preferred).
- Experience in regulated sectors (pharma, life sciences, financial services) beneficial.
- Enthusiasm for integrating AI to enhance operational capabilities.
**Required Education & Certifications:**
- Bachelor’s degree in Marketing, Communications, Business, or related field (equivalent experience acceptable).
- Salesforce Marketing Cloud Email Specialist and Consultant certifications required; additional certifications (e.g., Marketing Cloud Journey Builder, Data Architecture) advantageous.
- Knowledge of data privacy and compliance regulations in regulated industries.