- Company Name
- TINK
- Job Title
- Conseiller en analyse de données marketing & intelligence d’affaires
- Job Description
-
**Job Title:** Marketing Data Analytics & Business Intelligence Advisor
**Role Summary:**
Transforms complex marketing and digital data into actionable insights that support strategic decision‑making for marketing teams and senior leadership. Acts as a central analyst for performance measurement across acquisition, behavior, conversion, and user journey metrics.
**Expectations:**
- Deliver accurate, timely analyses and visualizations that drive business outcomes.
- Communicate insights clearly to both operational teams and executive stakeholders in French and English.
- Maintain data quality, adhere to governance standards, and prioritize tasks effectively.
**Key Responsibilities:**
- Analyze GA4 data (acquisition, behavior, conversion, user journeys).
- Integrate and interpret data from CDPs, advertising platforms (Google Ads, Meta, etc.) and other digital marketing databases.
- Formulate hypotheses, identify trends, and generate insights addressing specific business challenges.
- Write and execute simple to intermediate SQL queries to extract and structure data from CDPs or data warehouses.
- Develop reports, dashboards, and KPI visualizations using tools such as Looker Studio, Power BI, Tableau, etc.
- Present findings, recommendations, and strategic implications to leadership and cross‑functional partners.
**Required Skills:**
- 3‑5 years experience in marketing data analysis.
- Strong knowledge of marketing data ecosystems and digital performance measurement.
- Advanced proficiency with Google Analytics 4 (GA4).
- Ability to navigate CDPs, media platforms, and relational databases.
- Competence in writing basic to intermediate SQL queries.
- Proven ability to translate raw data into strategic insights.
- Excellent verbal and written communication in both French and English.
- Strong presentation skills for diverse audiences.
- Analytical mindset, rigor, curiosity, and effective prioritization.
- Familiarity with data visualization tools (Looker Studio, Power BI, Tableau, etc.) – preferred.
- Experience in agency or consulting environments – preferred.
- Understanding of data consent, quality, and governance issues – preferred.
**Required Education & Certifications:**
- Bachelor’s degree in Marketing, Business Analytics, Data Science, Statistics, or a related field (or equivalent professional experience).
- Relevant certifications (e.g., Google Analytics, SQL/Database) are advantageous but not mandatory.