- Company Name
- Great Dane
- Job Title
- Business Systems Analyst
- Job Description
-
Job Title: Business Systems Analyst
Role Summary: Enable Sales & Marketing teams to operate efficiently by translating business needs into actionable system improvements. Serve as a bridge between business stakeholders and technology solutions, driving data integrity, process optimization, and agile delivery.
Expactations: Deliver clear requirements, configure CRM and marketing platforms, manage data governance, create insightful dashboards, and support change management, ensuring solutions are scalable, user‑friendly, and aligned with organizational goals.
Key Responsibilities:
• Lead discovery workshops with Sales, Marketing, and Operations to document current workflows and identify improvement opportunities.
• Translate business requirements into system updates, new automations, and process redesigns; prioritize backlogs and define acceptance criteria.
• Mentor junior analysts on analysis techniques, stakeholder engagement, and Agile practices.
• Own configuration and ongoing care of Salesforce, HubSpot, Marketo, CPQ, and related ecosystems; administer workflows, validation rules, and user roles.
• Drive data quality initiatives—eliminate duplicates, enforce consistency, and define data standards for reporting and integration.
• Design and maintain dashboards (Power BI, CRM analytics) to provide actionable insights for leadership.
• Collaborate with IT and integration teams to troubleshoot data flows, validate integrations, and shape architecture decisions.
• Facilitate change management activities: communication, training, and user adoption support.
Required Skills:
• Business analysis, process mapping, and requirements documentation.
• Agile facilitation, user story creation, backlog grooming, sprint review moderation.
• CRM configuration (Salesforce, HubSpot, Marketo) and CPQ management.
• Data governance, quality assessment, and integration knowledge.
• Dashboard creation and data storytelling for non‑technical audiences.
• Strong stakeholder engagement, workshop facilitation, and mentorship.
Required Education & Certifications:
• Bachelor’s degree in Business, Information Systems, Marketing, or related field.
• PMP and/or Agile credentials (Scrum Master, PMI‑ACP).
• Prefer Salesforce Administrator or Salesforce Business Analyst certification; HubSpot Operations certification preferred.