- Company Name
- HADDAD BRANDS EUROPE
- Job Title
- Senior Digital Marketing
- Job Description
-
**Job Title:** Senior Digital Marketing
**Role Summary:**
Lead the planning, execution, and optimization of digital marketing campaigns for multiple fashion and sportswear brands, aligning efforts with sales targets and business objectives. Drive performance through data analysis, cross‑functional collaboration, and creation of digital assets and toolkits.
**Expectations:**
- Deliver campaign results that meet or exceed KPI targets and budget constraints.
- Provide actionable insights from performance data to refine strategies.
- Maintain strong alignment with sales, retail, and client teams to ensure brand consistency.
- Produce high‑quality digital assets and sales enablement tools on schedule.
**Key Responsibilities:**
- Plan, launch, and manage digital campaigns across channels (CRM, email, SEO/SEM, affiliates, display, social).
- Allocate and monitor budgets, ensuring adherence to annual marketing plans.
- Analyze platform performance, identify trends, and generate comprehensive KPI reports.
- Collaborate with sales and retailer teams; attend client meetings and category events.
- Review and align sales materials with brand messaging.
- Create digital assets per retail partner specifications and build internal/external sales toolkits.
**Required Skills:**
- 5+ years in fashion or sports retail marketing, with a focus on merchandising/buying.
- Proven experience in agency or in‑house settings covering CRM, email, SEO/SEM, affiliates, display, and social media.
- Strong web‑analytics, A/B testing, and data‑driven performance‑marketing expertise.
- Advanced Excel and Microsoft Office proficiency.
- Excellent collaboration, influencing, and relationship‑building abilities.
- Detail‑oriented, organized, proactive, and adaptable in fast‑paced environments.
- High integrity, motivation, and accountability.
**Required Education & Certifications:**
- Bachelor’s degree in Marketing or a related field (or equivalent experience).
- Relevant certifications (e.g., Google Analytics, Google Ads, Facebook Blueprint) are a plus.