General Mills

www.generalmills.com

1 Job

24,571 Employees

About the Company

We exist to make food the world loves. But we do more than that. General Mills is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best--bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.

Listed Jobs

Company Name: General Mills
Job Title: Associate Manager, Customer Marketing
Job Description: **Job title** Associate Manager, Customer Marketing **Role Summary** Strategic, omni‑channel manager responsible for translating brand and retailer priorities into customer‑centric marketing programs that drive sales growth across digital, in‑store, POS, and experiential channels. Works closely with internal teams and agency partners to design, execute, and optimize campaigns that enhance brand equity and support retailer media objectives. **Expactations** - Deliver actionable, ROI‑driven customer marketing strategies aligned with brand guidelines. - Lead cross‑functional execution teams to ensure seamless program launch and performance tracking. - Manage allocated budgets, monitor spend, and provide variance analysis. - Build and maintain strong relationships with key retail stakeholders, acting as primary contact for customer marketing initiatives. **Key Responsibilities** 1. Translate CPG brand and consumer insights into omni‑channel marketing plans. 2. Present strategies and proposals to internal stakeholders, securing alignment and enthusiasm. 3. Prioritize customer and brand opportunities based on commercial viability and strategic fit. 4. Oversee end‑to‑end program execution, from concept through activation and post‑launch analysis. 5. Direct agency partners to create shopper marketing assets that strengthen brand equity and drive sales. 6. Ensure brand presence on retailer digital platforms (PDPs, search, media) and emerging channels. 7. Track, analyze, and report program performance metrics; recommend optimizations. 8. Manage customer marketing budgets, ensuring efficient allocation and adherence to spending guidelines. 9. Foster open communication and collaboration with retail partners, serving as a trusted partner in program development. **Required Skills** - Strategic thinking and ability to translate insights into actionable plans. - Strong analytical skills – ability to distill large datasets into compelling insights. - Digital acumen: knowledge of retailer media tactics, metrics, and consumer‑first campaigns. - Excellent communication and collaboration abilities; adept at building partnerships. - Autonomy in driving initiatives forward in ambiguous environments and knowing when to elevate issues. - Bilingual in English and French is an asset. **Required Education & Certifications** - Bachelor’s degree (any discipline). - 2–4 years of experience in CPG omni/customer marketing, retailer marketing, or sales. - Preferred: experience in omni‑channel marketing within the consumer‑packaged goods industry.