- Company Name
- Sagen
- Job Title
- Manager, Sales Enablement
- Job Description
-
**Job Title:** Manager, Sales Enablement
**Role Summary:**
Lead the design, execution, and measurement of sales enablement initiatives that align product strategy with the front‑line sales organization. Manage centralized product content, training programs, CRM optimization, and performance analytics to empower the sales force to effectively position offerings, improve win rates, and drive market share growth.
**Expectations:**
- Deliver timely, high‑impact enablement programs that increase product knowledge, objection handling, and sales methodology adoption.
- Serve as the primary subject‑matter expert for product and policy questions, ensuring consistent, accurate communication across national and regional teams.
- Utilize data analytics to continuously refine tools, content, and processes, achieving measurable improvements in sales performance.
**Key Responsibilities:**
- Develop and maintain a centralized repository of product‑related sales content (pitch decks, scenario scripts, case studies).
- Design, implement, and evaluate training workshops, seminars, and on‑boarding programs focused on product features, benefits, and competitive positioning.
- Coordinate product launch enablement activities, ensuring sales teams are equipped to present new products and policy updates.
- Conduct market and competitor research; analyze customer feedback to inform product strategy and go‑to‑market plans.
- Advise on and drive adoption of a consistent sales methodology across the organization.
- Collaborate with CRM teams to optimize platform usage, enhancing data quality, automation, and sales productivity.
- Create and deliver performance dashboards; track tool adoption, training completion, and impact on sales metrics.
- Support planning and execution of internal and customer‑facing events that reinforce brand and product messaging.
**Required Skills:**
- 5+ years of product support, sales enablement, or sales operations experience in financial services.
- Proven ability to create compelling sales and training materials; strong presentation and communication skills.
- Exceptional customer‑service orientation and interpersonal skills with cross‑functional stakeholders.
- Highly organized, detail‑oriented, and adept at managing multiple priorities under tight deadlines.
- Expertise in CRM systems, sales methodology implementation, and sales performance analytics.
- Proficiency with data‑driven reporting tools and analytical techniques to drive continuous improvement.
**Required Education & Certifications:**
- Bachelor’s degree in Business, Marketing, or a related field.
- Mortgage insurance underwriting experience and product knowledge preferred.
- Bilingual English/French is an asset.