- Company Name
- Disney Experiences
- Job Title
- Director, Retail Marketing
- Job Description
-
**Job title:** Director, Retail Marketing
**Role Summary:**
Lead the strategy, development, budgeting, and execution of integrated marketing programs for key third‑party retail accounts in North America. Drive innovative, omni‑channel campaigns that leverage Disney, Pixar, Marvel, and Star Wars brands to increase sales, engagement, and brand differentiation.
**Expectations:**
Deliver measurable growth for assigned accounts, align retail marketing with sales objectives, and embody a culture of rapid execution, collaboration, and data‑driven decision‑making. Maintain strong relationships with external retailers, internal stakeholders, and cross‑functional teams.
**Key Responsibilities:**
- Develop and execute end‑to‑end retail marketing strategies, including in‑store, e‑commerce, retail media, creator‑affiliate, loyalty, and CRM initiatives.
- Partner with Retail Sales to create future‑focused, account‑specific plans that meet business goals.
- Integrate retail channels into national brand activations in collaboration with Consumer Marketing.
- Create and present engaging programs and content to retailer buyers and marketers.
- Monitor industry trends, competitor programs, and consumer insights to inform strategy.
- Build performance frameworks, dashboards, and ROI metrics; conduct A/B testing and data analysis.
- Coordinate with licensees, internal promotional partners, and other Walt Disney Company divisions to synchronize retail strategies.
- Oversee budgeting, forecasting, tracking, and reconciliation of retail marketing spend with Finance.
- Manage agency briefings, creative development, and cross‑functional execution to ensure on‑time, cost‑effective programs.
- Champion experiential and digital retail experiences (e.g., pop‑ups, livestream commerce) to differentiate Disney at the point‑of‑purchase.
- Ensure legal compliance and brand guideline adherence for all retail marketing assets.
- Mentor and grow a high‑performance team, establishing KPIs, fostering creativity, and promoting inclusive leadership.
**Required Skills:**
- 10+ years of retail marketing experience, including mass retail environments.
- Strategic thinking with executive‑level communication and stakeholder management.
- Strong presentation, negotiation, and influence skills across all organizational levels.
- Adaptability to fast‑changing retail, digital, and e‑commerce landscapes.
- Proficiency in data analysis, dashboard creation, and ROI measurement.
- Financial acumen: P&L management, budgeting, and market research.
- Ability to navigate matrix structures and build cross‑functional partnerships.
**Required Education & Certifications:**
- Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
- No mandatory certifications required; knowledge of retail analytics tools is an asset.