- Company Name
- Relay
- Job Title
- Marketing Analytics Manager
- Job Description
-
**Job title:** Marketing Analytics Manager
**Role Summary:**
Lead the design, implementation, and maintenance of Relay’s end‑to‑end marketing tracking and analytics ecosystem. Translate complex data streams into clear, actionable insights that inform marketing strategy and leadership decisions. Serve as the bridge between marketing execution, data engineering, and performance analysis.
**Expectations:**
- 3–5 years of progressive experience in marketing analytics, growth operations, or a technical marketing role in a fast‑moving tech environment.
- Proven ability to manage a clean, reliable tracking stack and translate data quality issues into process improvements.
- Strong analytical mindset with a propensity for solving ambiguous, complex problems.
- Excellent communication skills to distill technical findings for non‑technical stakeholders.
**Key Responsibilities:**
1. **Tracking Infrastructure & Data Integrity** – Own the full marketing tracking lifecycle: front‑end pixels, back‑end events, UTM governance, and event data pipelines (e.g., Segment). Audit, troubleshoot, and optimize for accuracy and consistency.
2. **Reporting & Dashboard Development** – Build, maintain, and evolve dashboards in Metabase (or equivalent BI tool) and advanced spreadsheets to surface campaign performance, funnel trends, and actionable insights.
3. **Attribution & Optimization** – Support multi‑touch attribution, mixed media modeling, and funnel analysis; provide data‑driven recommendations to maximize ROI across paid media and owned channels.
4. **Cross‑Functional Collaboration** – Partner with Engineering, Data Engineering, Growth, and Product teams to align tracking implementation, data architecture, and tooling with business objectives.
5. **Decision Support** – Convert analysis into clear narratives; prepare executive‑level insights that guide marketing strategy and investment decisions.
**Required Skills:**
- **Tracking Tools:** Google Tag Manager, GA4, HubSpot tracking, paid media tagging (Google Ads, Microsoft Ads).
- **Data Query & Manipulation:** SQL (advanced), familiarity with data pipelines (Segment, Snowflake, etc.).
- **BI & Visualization:** Proficiency with Metabase, Tableau, or similar; advanced Microsoft Excel/Google Sheets.
- **Attribution Modeling:** Experience with multi‑touch attribution, multi‑channel attribution, or media mix modeling.
- **Problem‑Solving & Technical Debugging:** Ability to trace issues across front‑end and back‑end systems, identify root causes, and implement fixes.
- **Communication:** Translate technical results into concise, impactful presentations for marketing and leadership.
- **Organization & Autonomy:** Self‑directed execution, prioritization, and documentation in a fast‑paced environment.
**Required Education & Certifications:**
- Bachelor’s degree in Marketing, Data Analytics, Computer Science, Statistics, or a related field.
- Certifications are a plus: Google Analytics Certified, SQL certification, or equivalent, but not mandatory.