- Company Name
- Gumtree.com
- Job Title
- AI Content Strategist
- Job Description
-
**Job title**
AI Content Strategist
**Role Summary**
Drive the creation and deployment of AI‑enabled content across a B2C marketplace, shaping a consistent, inclusive editorial voice that boosts SEO, user engagement, and brand authority. Lead the design of AI‑assisted content frameworks, automate workflows, and collaborate closely with product, design, and engineering teams to embed AI into the entire content lifecycle.
**Expectations**
- Deliver measurable improvements in content quality, volume, and engagement through AI tools.
- Maintain editorial excellence and brand consistency across long‑form, UX, and product content.
- Demonstrate tangible ROI for AI content initiatives (e.g., higher search rankings, user retention).
**Key Responsibilities**
- Craft and execute scalable AI‑driven content strategies aligned with business objectives.
- Design and implement frameworks for AI‑assisted ideation, drafting, editing, and publishing.
- Automate repetitive content tasks using generative AI and workflow platforms.
- Produce high‑quality copy for UX, product, and long‑form editorial that enhances user experience.
- Analyze performance metrics (SEO, engagement, conversion) to refine copy and strategy.
- Collaborate cross‑functionally with Product, Design, Marketing, and Engineering to integrate AI tools into content pipelines.
- Mentor and influence the content team and broader organization on best practices for AI‑augmented writing.
**Required Skills**
- Extensive experience in AI‑aided content creation and strategic planning.
- Proven portfolio of UX and editorial work across B2C digital marketplaces.
- Hands‑on expertise with generative AI tools (e.g., GPT, Claude, Midjourney) and automation platforms.
- Exceptional writing, editing, and copy‑editing abilities; strong command of tone, clarity, and detail.
- Strategic thinking, analytical mindset, and data‑driven decision‑making.
- Ability to thrive in cross‑functional, technical environments and communicate clearly with non‑technical stakeholders.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Communications, Journalism, Computer Science, or related field.
- Certifications in AI tools, content strategy, UX writing, or data analytics are a plus.