- Company Name
- PVH Corp.
- Job Title
- Employer Brand Specialist - PVH Corp.
- Job Description
-
Job title: Employer Brand Specialist
Role Summary:
Design, execute, and measure employer brand initiatives that shape talent perception and experience globally. Blend storytelling, content creation, and program management to drive a unified employer Value Proposition (EVP) and immersive onboarding journey across diverse markets.
Expectations:
- Deliver high‑impact, culturally resonant EVP and brand campaigns for North America and global business units.
- Develop, implement, and evolve scalable onboarding programs that align with brand messaging.
- Use data to inform creative strategy, measure campaign effectiveness, and refine programs.
- Build and maintain cross‑functional collaboration among Talent Acquisition, DEI, Communications, Creative, Legal, and brand teams.
Key Responsibilities:
1. Localize and roll out PVH’s EVP across regions, ensuring brand consistency and cultural relevance.
2. Create human‑centered content (video, blogs, toolkits), translate strategy into compelling storytelling, and produce messaging frameworks for candidates and employees.
3. Co‑design and enhance global onboarding experiences, defining touchpoints, branded content, and internal communications that welcome new hires.
4. Manage global employer‑brand programs, including toolkits, ambassador initiatives, and onboarding enhancements, ensuring scalability and inclusivity.
5. Partner with Corporate Communications to maintain a content calendar for employer‑brand channels and explore new platforms to increase engagement.
6. Analyze qualitative and quantitative metrics to track campaign reach, on‑boarding satisfaction, and brand engagement; report findings to stakeholders.
7. Serve as a unifier across functional teams (HRBP, Legal, Creative, Regional Communications) to secure approvals and streamline workflows.
Required Skills:
- Strong storytelling, copywriting, and content‑creation abilities with a focus on cultural relevance.
- Proven project and program management experience; ability to manage end‑to‑end initiatives.
- Creative problem‑solving and simplification of complex concepts.
- Data‑driven mindset: track, measure, analyze, and report on campaign and onboarding metrics.
- Excellent collaboration, communication, and stakeholder‑management skills with a global perspective.
- Proficient in content planning, social media coordination, and basic data tools.
- Familiarity with enterprise tools such as Workday, LinkedIn Campaign Manager, and employee survey platforms is advantageous.
Required Education & Certifications:
- Bachelor’s degree (any discipline).
- 3–5 years of related experience in employer branding, talent marketing, communications, or program management.