- Company Name
- British Heart Foundation
- Job Title
- Digital CRO Manager
- Job Description
-
Job Title: Digital CRO Manager
Role Summary: Lead and scale a high‑performance Conversion Rate Optimization (CRO) team, driving an enterprise‑wide experimentation program that harnesses A/B and multivariate testing, personalisation, and data‑driven strategy to optimise customer and supporter journeys.
Expactations: • Manage and grow a team of CRO specialists and developers. • Design and execute a strategic experimentation roadmap aligned with business objectives. • Ensure strict governance, quality control, and error minimisation across all tests. • Translate CRO insights into actionable recommendations for UX, content, and product teams. • Report performance metrics and ROI to senior stakeholders. • Champion best‑practice tools (Jira, Figma, ContentSquare, etc.) and continuous improvement initiatives.
Key Responsibilities:
- Lead, mentor, and develop a multilingual CRO team.
- Prioritise and schedule A/B, multivariate, and personalisation tests.
- Establish governance frameworks, version control, and QA checks.
- Collaborate with UX/UI, analytics, product, and marketing to ideate impactful experiments.
- Advise on content structure and design for conversion optimisation.
- Present experimentation results, insights, and recommendations to senior leadership.
- Advocate innovative tools and processes, driving a culture of data‑led decision‑making.
Required Skills:
- Extensive CRO program experience in medium or large enterprises.
- Proven track record of revenue‑impacting A/B, multivariate, and personalisation initiatives.
- Advanced proficiency in GA4 and analytics data interpretation.
- Deep knowledge of testing tools, quality control, and experimental design.
- Ability to write and troubleshoot custom CSS/JavaScript for experiments.
- Familiarity with Figma, ContentSquare, Mouseflow, and similar platforms.
- Strong leadership, line‑management, and coaching capabilities.
- Experience designing scalable optimisation frameworks in enterprise‑level digital environments.
Required Education & Certifications:
- Bachelor’s degree in Digital Marketing, Data Analytics, Computer Science, or related field.
- Industry certifications (e.g., Google Analytics Individual Qualification, Conversion Optimization Professional) preferred.