- Company Name
- AJ Bell
- Job Title
- Data Analyst – Growth Marketing (D2C)
- Job Description
-
Job Title: Data Analyst – Growth Marketing (D2C)
Role Summary: Deliver data‑driven insights that accelerate D2C growth by optimizing acquisition performance, customer targeting, and ROI within a regulated financial services context.
Expectations:
- Work across paid and offline acquisition channels (search, social, programmatic, affiliates, partnerships).
- Provide actionable recommendations that improve CPA, ROI, conversion rates, and customer LTV.
- Maintain compliance with consumer duty, risk, and governance standards.
Key Responsibilities:
- Analyze performance metrics (CPA, conversion rate, ROI, CLV).
- Conduct marketing mix modeling, multi‑touch attribution, incrementality tests, and LTV propensity modeling.
- Extract, transform, and validate data from multiple sources; build automated dashboards and reports.
- Own weekly insights reporting and monthly deep dives to guide budget and optimisation decisions.
- Lead deep‑dive audience and channel analyses; support experimentation roadmap for creative, messaging, and incentives.
- Collaborate with BI/Data Engineering on pipelines, tracking, and data governance; ensure data integrity and security.
- Translate technical findings into clear visualisations and executive‑ready stories.
Required Skills:
- 2–3 years as a Data Analyst/Marketing Analyst in fintech or regulated sector.
- Strong SQL on Snowflake/BigQuery; proficiency with Python or R.
- Experience with Google Ads, Meta Ads, GA4, CRM/ CDP platforms.
- Advanced visualization in Power BI, Tableau, or Looker.
- Knowledge of paid media funnel metrics, attribution, CPA, ROI, and CLV.
- Familiarity with AI/automation concepts for marketing performance.
- Excellent communication, stakeholder management, detail orientation, and project multitasking.
Required Education & Certifications:
- Bachelor’s degree in Statistics, Mathematics, Economics, Computer Science, or related field.
- Certifications in SQL, Google Analytics, Power BI/Tableau, or Snowflake (preferred).