- Company Name
- WHOOP
- Job Title
- Associate Creative Director, Art
- Job Description
-
**Job Title**
Associate Creative Director, Art
**Role Summary**
Lead the visual vision of brand campaigns and touchpoints, raising and maintaining the aesthetic standard across all channels. Work integral to the marketing and creative teams to blend strategic insight with compelling artwork, drive execution, and mentor designers to deliver high‑impact, conversion‑oriented design.
**Expectations**
- 8+ years of senior creative experience (in‑house or agency) leading brand and performance campaigns.
- Proven record of driving results—conversions, engagement, and sales—through compelling visual work.
- Strong communication, coordination, and a proactive sense of urgency.
- Comfortable using AI‑assisted design tools and exploring new workflows.
**Key Responsibilities**
- Elevate visual expression for large integrated campaigns, evergreen assets, and one‑off initiatives.
- Develop concepts and lead execution for cross‑channel campaigns alongside the Associate Creative Director, Copy.
- Collaborate with marketing, product, wholesale, and design teams to ensure visuals align with insight and funnel objectives.
- Identify testing opportunities, implement learnings, and embed best practices into creative processes.
- Mentor and coach in‑house and contract designers, providing timely feedback and challenging them to refine craft.
- Lead on‑set shoots for brand, product, and lifestyle assets, building the brand library.
- Adapt design language for effectiveness on every channel while maintaining brand consistency.
- Evaluate and recommend tools, support DAM, and drive operational efficiency for the design team.
- Champion new design technologies, especially AI, to accelerate innovation and production.
**Required Skills**
- Mastery of visual storytelling and art direction across digital, print, and experiential media.
- Portfolio demonstrating taste, originality, system‑level thinking, and measurable performance impact.
- Strong eye for detail, brand consistency, and quality standards.
- Leadership, coaching, and feedback delivery skills.
- Excellent written and verbal communication; ability to coordinate multi‑disciplinary stakeholders.
- Proficiency with design tools (Illustrator, Photoshop, InDesign, etc.) and emerging AI platforms.
**Required Education & Certifications**
- Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, or related field is preferred.
- Professional certifications (e.g., Adobe Certified Expert) are an advantage but not mandatory.