- Company Name
- Value Partners Investments
- Job Title
- Marketing Specialist (12-Month Term Position)
- Job Description
-
**Job Title**
Marketing Specialist (12‑Month Term Position)
**Role Summary**
Provide creative and organizational support for marketing initiatives in a financial services environment. Develop content, support events, manage digital channels, and analyze performance to enhance brand visibility and client engagement.
**Expectations**
- Produce high‑quality marketing collateral (booklets, case studies, presentations, articles, website copy) tailored for high‑net‑worth clients.
- Support advisor and client events through invitations, promotional strategies, and event‑materials “Event‑In‑A‑Box” streamlining.
- Lead communications for the charitable foundation and manage LinkedIn activity.
- Track and report on web, email, and video metrics to optimize campaigns.
- Collaborate with internal teams for presentations, internal communications, and special projects.
**Key Responsibilities**
- Create and edit marketing assets (print & digital) for clients and advisors.
- Design, send and track event invitations and promotional materials.
- Set up product‑display tables and produce related media at events.
- Produce newsletters, articles, presentations and website content for the charitable foundation.
- Manage LinkedIn page: content planning, posting, and analytics.
- Monitor Google Analytics, LinkedIn Insights, and email‑campaign performance; recommend improvements.
- Coordinate with other departments on presentation support, internal communications, and marketing systems updates.
- Assist VP Sports & Entertainment with newsletters, website updates, and social media.
- Develop custom marketing requests for advisors (videos, invitations, promotions).
- Contribute to revamping internal marketing tools and advisor resources.
**Required Skills**
- Excellent written and verbal communication.
- Strong project management and organizational abilities.
- Creative content creation with keen eye for design/detail.
- Ability to work independently and across teams.
- Comfortable juggling multiple priorities and meeting deadlines.
- Proficiency in Microsoft Office (Word, PowerPoint, Excel).
- Experience with email marketing platforms (e.g., Constant Contact) and analytics tools (Google Analytics, LinkedIn Insights).
**Required Education & Certifications**
- Bachelor’s degree or diploma in Marketing, Communications, Business, or related field.
- 1–3 years of marketing experience, preferably in financial or professional services.