- Company Name
- Then I Met You
- Job Title
- Influencer Marketing Coordinator
- Job Description
-
Job Title: Influencer Marketing Coordinator
Role Summary: Execute end‑to‑end influencer campaigns for a premium skincare brand, managing outreach, onboarding, contracts, content approvals, gifting, CRM, reporting, and compliance while supporting broader PR and marketing initiatives.
Expectations: Deliver influencer collaborations on schedule, maintain accurate contact histories and performance data, ensure brand-aligned content, comply with FTC and advertising rules, coordinate logistics, and continuously improve workflow and campaign ROI.
Key Responsibilities:
- Plan and execute influencer campaigns from outreach to wrap‑up, including contract coordination, content approvals, asset collection, payment coordination, and post‑campaign analysis.
- Develop detailed content briefs (messaging, hashtags, creative direction, CTA) and verify brand guideline compliance.
- Oversee product gifting and seeding: inventory tracking, packing/shipping coordination, vendor liaison, and delivery confirmation.
- Maintain and update the influencer CRM with relationship notes, deliverable status, and performance history.
- Align influencer calendars with product launches and seasonal campaigns; repurpose assets across social and creative channels.
- Track and analyze campaign metrics (engagement, reach, clicks, promo‑code usage, attributed sales); produce weekly/monthly reports with insights.
- Manage contract and usage‑rights documentation, ensuring FTC and advertising compliance.
- Assist with influencer and press event logistics: invitations, RSVPs, itineraries, and on‑site support.
- Identify operational bottlenecks and propose improvements to scale the creator program.
- Monitor platform trends and emerging creators; recommend new talent, formats, or tests.
Required Skills:
- 1–3 years of hands‑on influencer marketing coordination or campaign logistics, preferably in beauty/skincare.
- Strong organizational and project management abilities with meticulous attention to detail.
- Effective written and verbal communication.
- Proficiency in spreadsheets and basic reporting tools (Google Sheets/Excel); experience with influencer platforms/CRMs (e.g., Refunnel, CreatorIQ, Grin) advantageous.
- Ability to spot relevant talent and trends on TikTok, Instagram, and YouTube.
- Proactive, creative problem‑solving and collaborative teamwork in a fast‑paced environment.
- Comfortable coordinating shipping logistics and basic international customs processes.
- Knowledge of FTC disclosure rules and influencer compliance best practices (preferred).
- Experience with photo/video content production or creative brief writing (preferred).
Required Education & Certifications:
- No specific educational requirement stated; experience in influencer marketing or related fields is the primary qualification.