STUDIO LA RACINE

1 Job

8 Employees

About the Company

La Racine est le studio d'innovation des savoir-faire. Nous accompagnons les fabricants dans leur stratégie de marque et leur design produit. Liés au monde des matériaux, nous réinventons les savoir-faire au travers de nouveaux produits performants sur de nouveaux marchés, en France ou à l'export. Notre volonté est de valoriser les savoir-faire et les marques en les inscrivant dans un nouveau monde lié à l'économie de partage, au besoin de transparence et de connaissance du consommateur, et à un nouvel art de vivre, en permanente évolution. Nous sommes persuadés que les savoir-faire de la matière constituent le luxe de demain: un luxe qui inclue au lieu d’exclure, un luxe qui promeut la valeur réelle plutôt que la valeur immatérielle, un luxe transparent qui parle d’humanité et de vivant avant toute chose.

Listed Jobs

Company Name: STUDIO LA RACINE
Job Title: Senior Brand Strategist
Job Description: **Senior Brand Strategist** **Role Summary**: Lead brand strategy development and implementation for sustainable brands across luxury, lifestyle, and design sectors. Combine managerial and operational expertise to deliver marketing, branding, and product strategies aligned with circular economy principles. **Expectations**: Minimum 7 years in corporate + agency or freelance experience; hybrid remote/onsite role based in Paris starting Oct-Nov 2025, initially freelance/CDD for 6+ months. **Key Responsibilities**: - Manage marketing teams, budgets, and project timelines. - Conceive brand audits, diagnostic insights, and semio-marketing benchmarks. - Develop brand platforms, editorial lines, and product strategies (collections, diversification). - Lead client workshops, client briefings for design teams, and strategic proposals. - Identify market opportunities through socio-consumer research and competitor analysis. - Oversee end-to-end strategy projects, including deliverables for branding and marketing. **Required Skills**: - Advanced analytical and strategic thinking capabilities. - Experience in brand platform development and socio-cultural market trends. - Strong leadership for client workshops, team management, and cross-disciplinary collaboration. - Proficiency in consumer insights, brand storytelling, and circular economy principles. - Excellent verbal and written communication for client-facing and internal stakeholders. **Required Education & Certifications**: Bachelor’s degree in Marketing, Business, or related field. Advanced training in brand strategy or sustainable design preferred.