- Company Name
- Mode Executive
- Job Title
- Communications Director - Luxury House
- Job Description
-
**Job Title**: Communications Director – Luxury House
**Role Summary**
Senior strategy and leadership role responsible for creating, executing, and safeguarding the UK marketing, communications, and brand agenda for a luxury brand. The role aligns local actions with the global vision, drives brand equity, ensures consistency across all touchpoints, and supports commercial growth in partnership with sales and senior leadership.
**Expectations**
- Deliver a UK‐centric marketing & communications strategy that achieves business objectives.
- Champion brand positioning, narrative, and identity across all channels.
- Lead integrated campaigns, digital initiatives, events, content, and strategic partnerships.
- Own external communication channels (PR, media relations, corporate messaging) and maintain a consistent brand voice.
- Build, mentor, and grow a high‑performing communications team.
- Manage agency relationships and optimize supply‑chain effectiveness.
- Utilize data and insights to measure impact and refine activities.
- Engage stakeholders at executive level to influence strategy and decision‑making.
**Key Responsibilities**
1. Define and execute a comprehensive UK marketing and communications strategy.
2. Shape brand positioning, messaging, and storytelling across all UK touchpoints.
3. Oversee integrated marketing activities: digital, campaigns, content, events, and partnerships.
4. Manage external communications, including PR, media relations, and corporate messaging.
5. Ensure consistency and quality across all external and internal communications.
6. Partner with sales, retail, and senior leadership to support market penetration and growth.
7. Oversee agency and supplier relationships, ensuring alignment with brand objectives.
8. Build, lead, and develop a skilled communications and marketing team.
9. Use analytical tools and performance metrics to assess success and demonstrate ROI.
10. Participate in senior stakeholder discussions and strategic planning.
**Required Skills**
- Proven senior marketing and communications leadership experience in the UK market.
- Deep understanding of marketing and communications disciplines with a track record of delivering measurable business impact.
- Commercial mindset; ability to translate strategy into actionable initiatives that drive growth.
- Strong executive presence and influence across senior leadership.
- Strategic thinker who can communicate complex concepts clearly and persuasively.
- Excellent written and verbal communication skills.
- Demonstrated success in leading teams and managing external agencies.
- Self‑directed, adaptable to a fast‑paced and evolving environment.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Advanced degree (MBA or equivalent) or relevant professional certifications (e.g., CCRM, CPLP, GMA) considered advantageous.