- Company Name
- Hasbro
- Job Title
- Customer Marketing Specialist
- Job Description
-
**Job Title:** Customer Marketing Specialist
**Role Summary:**
Coordinate and execute end‑to‑end retail activation initiatives in France, focusing on Out‑of‑Aisle displays, in‑store tools, and customer‑specific marketing programs to enhance brand visibility and sales performance.
**Expectations:**
- Deliver flawless activation projects within defined timelines and budgets.
- Act as a central liaison among Customer Marketing, Sales, Operations, Logistics, and Supply Chain.
- Maintain rigorous tracking, reporting, and post‑activation reviews to capture learnings and ROI.
- Uphold brand standards and retailer requirements across all retail tools and communications.
**Key Responsibilities:**
1. **Out‑of‑Aisle & Display Execution (≈60%)**
- Own end‑to‑end execution of Out‑of‑Aisle displays, secondary placements, and retail tools for the French market.
- Coordinate feasibility, alignment, and delivery with cross‑functional stakeholders (Customer Marketing, Customer Service, Operations, Logistics, Sales, Supply Chain).
- Manage critical paths, timelines, and dependencies, ensuring on‑time, on‑budget, in‑full delivery.
- Build and refine tracking dashboards and activation calendars; monitor status, risks, and performance.
- Conduct post‑activation reviews; document best practices and improvement actions.
- Oversee delivery of the French corporate catalogue.
2. **Customer Marketing Execution (≈40%)**
- Support the Senior Customer Marketing Manager with plans for key French customers, driving sell‑in, sell‑through, and in‑store excellence.
- Localize campaigns, toolkits, and materials for retailer needs.
- Partner with Sales to prepare customer presentations and activation storytelling.
- Coordinate with agencies and internal teams to deliver high‑quality marketing collateral.
- Monitor in‑store execution and shopper experience for consistency.
- Track campaign effectiveness and contribute to ROI analysis.
3. **Cross‑Functional Collaboration & Continuous Improvement**
- Participate in matrixed forums; proactively flag issues and propose solutions.
- Champion collaboration, transparency, and process enhancements across teams.
**Required Skills:**
- **Project Management:** Proven ability to manage complex timelines, multiple stakeholders, and deliver on‑time results.
- **Organization & Detail‑Oriented:** Strong multitasking capability, meticulous execution, and rigorous tracking.
- **Tools Proficiency:** Experience with project management and tracking tools (e.g., trackers, timelines, dashboards).
- **Cross‑Functional Influence:** Ability to coordinate and influence without direct authority in a matrix environment.
- **Communication:** Clear, structured communication with internal and external partners; translate complexity into actionable next steps.
- **Stakeholder Management:** Build and sustain relationships with key stakeholders internally and externally.
- **Proactive & Solution‑Focused:** Hands‑on, resilient, and comfortable in fast‑paced, changing environments.
- **Ownership & Accountability:** Strong sense of responsibility for deliverables and outcomes.
**Required Education & Certifications:**
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 3–5 years of experience in Customer Marketing, Trade Marketing, or Shopper Marketing.
- Fluency in French and English (written and spoken).
- (Optional) Project Management Professional (PMP) or equivalent certification preferred but not mandatory.