Spindrift Beverage Co, Inc.

About the Company

At Spindrift Beverage Co., we're challenging people's expectations of how good a beverage can be. We believe taste is everything, nature gets it right, and real ingredients should be accessible to all. Spindrift(r) is proudly made the hard way(tm). Since 2010, we've been doing things the hard way, the intentional way, the better albeit more challenging way, the right way - because, in the end, it's worth it. Our products debuted in artisan Boston-area shops and eateries, where they caught the eye of local foodies and craft beverage fans. Then, it grew slowly from a cult-like following to a wide, diverse fan base. Today, our beverages can be found and enjoyed nationwide, in US retailers, grocery stores, restaurants, and even ordered directly from our website. Headquartered just outside of Boston, our team is obsessively involved with the entire process of creating Spindrift. From visiting the farms where we source the best-tasting ingredients to being on-site for every single production run to tasting every batch, this hands-on approach is a testament to our unwavering commitment to quality. We love the challenge that comes from working with real ingredients and making a product that stands out in a crowd. And we're still just getting started. Join us in making every beverage a positive force of nature.

Listed Jobs

Company Name

Spindrift Beverage Co, Inc.

Job Title

Vice President, Brand Management

Job Description

**Job Title:** Vice President, Brand Management **Role Summary:** Strategic leader responsible for shaping and executing the overall brand strategy for a national beverage brand. Drives brand awareness, equity, and consumer affinity while ensuring consistent, authentic market presence across all channels. Leads a high‑performing marketing team and partners with Consumer Insights, Innovation, eCommerce, and Sales to achieve growth objectives. **Expectations:** - Define and evolve brand positioning, voice, and visual identity. - Deliver long‑term brand strategies and annual marketing plans aligned with growth targets. - Achieve measurable KPI improvements and ROI on brand initiatives. - Build, mentor, and hold accountable a multidisciplinary marketing team. - Foster cross‑functional collaboration to integrate brand support across sales, eCommerce, and new ventures. **Key Responsibilities:** - Develop and maintain a differentiated brand architecture in a crowded CPG category. - Lead integrated marketing campaigns (digital, social, influencer, PR, brand partnerships). - Translate consumer insights and cultural trends into actionable campaign concepts. - Manage brand budget, forecast spend, and allocate resources for maximum impact. - Track brand performance metrics; analyze data to optimize tactics and reporting. - Champion a culture of creativity, accountability, and continuous learning within the team. **Required Skills:** - 10–15 years of progressive brand/marketing leadership in Beverage or Consumer Packaged Goods. - Proven track record of building and scaling consumer brands with strong equity. - Deep expertise in modern marketing channels (digital media, social, influencer, PR). - Strong analytical ability; data‑driven decision‑making and KPI ownership. - Excellent leadership, coaching, and team‑development capabilities. - Creative vision coupled with rigorous strategic planning. - Passion for health‑focused, purpose‑driven brands. **Required Education & Certifications:** - Bachelor’s degree in Marketing, Business Administration, or related field (required). - MBA or advanced degree preferred but not mandatory. - Relevant professional certifications (e.g., Certified Brand Manager, Digital Marketing) are a plus.

Newton, United states

Hybrid

Senior

03-10-2025