Superpower

link.superpower.com

1 Job

146 Employees

About the Company

Every body has 100 year potential. It starts with 100+ lab tests.

Listed Jobs

Company Name: Superpower
Job Title: Founding Lead, B2B Marketing
Job Description: **Job Title:** Founding Lead, B2B Marketing **Role Summary:** Strategic and hands‑on leader responsible for defining and executing the B2B narrative to enterprise buyers, consultants, and brokers. Builds the foundational marketing playbook, creates positioning, messaging, and demand‑generation assets, and partners closely with Sales and Growth to drive early traction. **Expectations:** - 4–7+ years of marketing or growth experience, preferably in early‑stage startups. - Proven ability to craft compelling stories and translate vision into clear messaging. - Highly hands‑on: copywriting, deck design, campaign execution. - Entrepreneurial mindset; thrives in ambiguity with a bias toward action. - Strong collaborator, especially with Sales and outbound teams. - Bonus: proficiency with automation tools (e.g., Zapier, Cursor) and experience in complex B2B sectors such as healthcare/benefits. **Key Responsibilities:** - Develop and refine positioning and messaging for employers, health plans, and brokers. - Create narrative assets (decks, one‑pagers, case studies) that resonate with executive buyers and consultants. - Design and run growth experiments across paid, organic, PR, and event channels. - Launch and manage campaigns via email, social media, and events. - Produce enablement materials to support Sales efforts. - Partner with Sales and Growth teams to generate and nurture demand. - Document the early marketing playbook and establish processes for future team scaling. **Required Skills:** - B2B marketing & growth strategy. - Strong copywriting and visual storytelling. - Campaign management across multiple channels (paid, organic, PR, events). - Sales enablement content creation. - Data‑driven experimentation and iteration. - Collaboration and cross‑functional communication. - Familiarity with marketing automation/workflow tools (Zapier, similar). - Bonus: knowledge of healthcare or benefits industry dynamics. **Required Education & Certifications:** - Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience). - No specific certifications required; professional marketing credentials (e.g., HubSpot, Google Ads) are a plus.

San francisco, United states

Hybrid

Senior

03-10-2025