Tide

About the Company

Tide helps SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting. Tide is transforming the small business banking market with over 1 million globally across the UK, India and Germany. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to help SMEs save both time and money. Tide was named one of CB Insights global Fintech 250 and Beahurst's The Fintech Top 50 for the UK in 2023. Tide has also been recognised with the Great Place to Work certification in 2023 and 2024. Tide facts: > Tide is available for UK, Indian and German SMEs > Over 650,000 UK members and growing rapidly > Over 500,000 India members since December 2022 > Over PS200 million raised in funding > Over 2500 Tideans globally - we're diversity champions! > We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, a technology centre in Hyderabad, India and offices in Gurugram and New Delhi.

Listed Jobs

Company Name

Tide

Job Title

CRM Manager - Credit - Contractor 12 months

Job Description

Job title: CRM Manager – Credit – Contractor (12 months) Role Summary: Lead end-to-end CRM strategy for credit products, driving acquisition, retention, and lifetime value through data‑driven targeting and multi‑channel engagement. Manage analytics, reporting, and cross‑functional initiatives to align CRM tactics with commercial objectives. Expactations:* - Deliver measurable KPIs for campaign performance and ROI. - Influence senior stakeholders with clear performance stories. - Maintain rigorous project timelines and stakeholder communication. - Uphold high standards of data integrity and segmentation accuracy. Key Responsibilities: - Design, execute, and optimize CRM workflows across Email, In‑app, Push, SMS, and other channels. - Segment audience with advanced data targeting and predictive analytics. - Lead A/B and MVT testing to improve campaign conversion. - Build and refine predictive models to anticipate customer behavior and pain points. - Collaborate with Marketing, Sales, and Product teams to integrate CRM initiatives into broader business goals. - Report campaign delivery, KPIs, and insights to senior management. - Oversee customer advocacy programs to boost retention and brand advocacy. - Continuously improve CRM processes and efficiencies within the team. Required Skills: - 4+ years in multi‑channel CRM for credit/lending/finance sectors. - Proficiency with CRM automation platforms (Iterable, Salesforce Marketing Cloud). - Strong analytical skills: segmentation, predictive modelling, KPI reporting. - Experience with data tools (Looker, SQL) and project management tools (Jira, GSuite). - A/B, MVT testing expertise. - Excellent communication, stakeholder management, and cross‑functional collaboration. - Self‑motivated, attention to detail, results‑driven implementation. Required Education & Certifications: - Bachelor’s degree in Business, Marketing, Data Analytics, or related field. - Relevant certifications (e.g., Salesforce Marketing Cloud, Iterable Academy) preferred.

England, United kingdom

Hybrid

Junior

26-01-2026