Alloy.ai

1 Job

64 Employees

About the Company

Alloy.ai is purpose-built to help consumer goods brands sell more products, save time and solve complex supply chain challenges. With daily SKU-store level insights in Alloy.ai, brands can quickly sense problems, respond in seconds instead of days, and predict issues their competitors won't see coming. Alloy.ai is built on a cloud data platform powered by 850+ pre-built connectors that integrate point-of-sale and inventory data with supply chain data -- giving brands complete and instant visibility into demand and inventory across their network. Alloy.ai is trusted by companies ranging from the Fortune 500 to digital-natives, including Crayola, Bic, Valvoline, Bosch, Simplisafe, and Melissa & Doug. Customers routinely achieve a 35%+ reduction in out-of-stocks, a 5%+ bottom line impact, and millions of dollars in incremental orders with their retail partners.

Listed Jobs

Company Name: Alloy.ai
Job Title: Director of Marketing
Job Description: **Job Title** Director of Marketing **Role Summary** Lead the creation and execution of a full‑stack marketing strategy that generates marketing‑sourced revenue. Own inbound pipeline generation, refine product positioning, produce high‑intent content, and align closely with Sales to convert leads into revenue. Direct one team member and oversee specialist contractors, while driving high‑quality opportunities through data‑driven optimisation. **Expectations** - 7+ years of B2B SaaS marketing experience; 2–3 years in a leadership role within a high‑growth environment. - Proven track record of managing demand generation, product marketing, and content functions to deliver measurable pipeline and revenue. - Strong analytical mindset with CRM (Salesforce) and marketing automation (Marketo, HubSpot, or equivalent) proficiency. - Exceptional written communication and storytelling skills. - Project management experience coordinating internal teams and external contractors. - Entrepreneurial, adaptable, and comfortable wearing multiple hats in a fast‑paced startup context. **Key Responsibilities** - Own and grow marketing‑sourced pipeline to meet revenue targets through integrated inbound, outbound, partner, and event programs. - Define and refine product positioning, messaging frameworks, and value propositions for target personas. - Create, manage, and measure high‑intent content assets (case studies, whitepapers, web copy, email nurture flows, sales collateral). - Partner with Sales and SDRs to ensure handoff quality, develop enablement tools, and provide regular feedback loops. - Analyse funnel performance from first touch to closed‑won; set KPIs, build dashboards, and optimise conversion rates. - Lead and coach one direct report; manage specialist contractors; maintain project timelines and deliverables. - Write copy, develop campaigns, and perform data dives as needed to keep initiatives on track. **Required Skills** - Demand Generation & Funnel Management - Product Marketing & Positioning - Content Creation & Copywriting - CRM & Marketing Automation (Salesforce, Marketo, HubSpot) - Data Analysis & Attribution Modeling - Project Management (internal & contractor oversight) - Leadership & Team Coaching - Adaptability & Startup Culture Fit **Required Education & Certifications** - Bachelor’s degree in Marketing, Business, Communications, or related field. - Relevant certifications such as Salesforce Administrator, HubSpot Marketing Software, or Marketo Certified Expert are a plus.