- Company Name
- SPG - Specialty Program Group
- Job Title
- Marketing Specialist
- Job Description
-
**Job Title:** Marketing Specialist
**Role Summary:**
Execute and optimise integrated marketing initiatives across a portfolio of over 30 brands, aligning corporate and division objectives. Collaborate cross‑functionally to deliver consistent messaging, manage multi‑channel campaigns, and drive measurable ROI.
**Expectations:**
- Manage end‑to‑end marketing campaigns (digital, email, social, paid media).
- Coordinate multi‑brand projects, ensuring on‑time delivery and budget compliance.
- Analyse performance data, identify optimisation opportunities, and report insights to leadership.
**Key Responsibilities:**
- Develop integrated campaigns supporting SPG corporate and division goals.
- Translate business objectives into actionable marketing plans with division leads.
- Oversee campaign performance, ROI analysis, and optimisation across digital channels.
- Act as primary liaison for multi‑brand projects, tracking tasks, approvals, and deliverables with design, PR, and digital teams.
- Maintain brand consistency across 30+ portfolio brands; support brand architecture rollouts and website migrations.
- Produce high‑impact content (thought leadership, case studies, video scripts) in collaboration with writers and SMEs.
- Coordinate PR and internal/external communications, including newsletters, launch emails, and one‑pagers.
- Manage webinar and event marketing: registration, post‑event emails, and reporting.
- Own campaign dashboards and performance reports using tools such as Google Analytics, HubSpot, etc.
- Present findings to leadership and recommend strategy adjustments.
- Manage project timelines, budgets, and vendor relationships.
**Required Skills:**
- 4‑6 years B2B marketing experience (insurance/financial services preferred).
- Proven multi‑brand or agency‑style marketing experience.
- Expertise in digital marketing, SEO/SEM, paid social, and content strategy.
- Proficiency with CRM, analytics, and automation tools (HubSpot, Salesforce, Google Ads).
- Strong project management and stakeholder communication skills.
- Creative collaboration with design and content teams.
- Comfortable using AI‑driven tools (e.g., Jasper, ChatGPT, SurferSEO).
**Required Education & Certifications:**
- Bachelor’s degree in Marketing, Communications, or related field.