- Company Name
- Novoma
- Job Title
- Directeur marque (brand) F/H
- Job Description
-
**Job Title**
Brand Director (F/M)
**Role Summary**
Lead the integrated brand strategy, marketing communications, and product innovation for a growing health‑nutrition company. Direct cross‑functional teams, align brand initiatives with business performance, and drive measurable results across digital, retail, B2B, and packaging channels.
**Expectations**
- Own and articulate a clear, compelling brand vision and positioning.
- Execute a 360° brand plan that generates awareness, desirability, and preference.
- Deliver high‑impact campaigns, creative assets, and product launches that reflect brand integrity.
- Manage budgets, KPIs, and cross‑departmental alignment to achieve business growth.
- Foster an agile, collaborative culture that blends marketing, R&D, and operations.
**Key Responsibilities**
1. **Brand & Communications**
- Define brand identity, tone, visual style, and storytelling.
- Ensure consistency across digital, retail, B2B, packaging, PR, partnerships, and influencer collaborations.
- Supervise creation and distribution of photo, video, copy, social, and email content.
- Plan and launch high‑impact marketing campaigns.
2. **Product Development & Innovation**
- Act as the strategic bridge between Marketing and R&D; oversee ideation to launch.
- Identify market opportunities and consumer needs aligned with brand mission.
- Translate marketing briefs into formulation projects; track consumer testing, industrial trials, and market entry.
3. **Team Leadership & Collaboration**
- Lead and grow Marketing & Communication, R&D, and Trade Marketing teams.
- Set priorities, structure processes, and enforce an agile, collaborative workflow across all functions.
- Coordinate closely with Performance (Acquisition, CRM, e‑shop, Amazon) and Operations (Supply, Logistics, B2B) to align strategy, execution, and results.
4. **Performance Management**
- Define and monitor KPIs: brand awareness, traffic, engagement, conversion, and profitability.
- Manage the global marketing budget across communication, product development, and influencer spend.
- Analyze campaign and launch impacts; continuously optimize marketing levers with data‑driven insights.
**Required Skills**
- Strategic vision and execution capability in brand management.
- Advanced storytelling, 360° communication, and creative oversight.
- Deep product culture and understanding of science, active ingredients, and health/nutrition trends.
- End‑to‑end product innovation expertise (ideation → go‑to‑market).
- Strong analytical mindset; proficiency in performance measurement and data‑driven decision making.
- Proven team leadership, positive demeanor, proactive and results‑oriented.
- Fluency in English; French advantage but not mandatory.
- Ability to work in a fast‑paced, entrepreneurial environment.
**Required Education & Certifications**
- Minimum Master’s degree (Bac +5) in Business, Marketing, or a Scientific field with marketing specialization.
- 8–10+ years of senior brand marketing experience, ideally within supplements, nutrition, beauty, or wellness.
- Demonstrated record of managing high‑impact product launches and leading marketing teams.
- No specific certifications required; advanced training in marketing strategy and product development is a plus.