- Company Name
- GANNI
- Job Title
- Marketing & PR Coordinator
- Job Description
-
**Job Title**
Marketing & PR Coordinator
**Role Summary**
Coordinate and execute brand, PR, influencer, and retail marketing initiatives for a fashion retailer across North America, supporting global and local teams to drive awareness, engagement, and sales.
**Expectations**
- Deliver timely, high‑quality marketing assets and events that align with brand standards.
- Maintain accurate budget control and ROI tracking for all trade marketing programmes.
- Act as the central point of communication between retail partners, agencies, and internal teams.
**Key Responsibilities**
- Design 360° marketing plans for wholesale accounts (department stores, specialty retailers, e‑retailers).
- Adapt global marketing collateral to retailer specifications (lookbooks, banners, PDP content, CRM templates).
- Coordinate visual merchandising, POS displays and online promotional campaigns.
- Plan and execute co‑branded retail events, trunk shows, pop‑ups, brand weekends; manage logistics, guest lists and post‑event reporting.
- Create and update seasonal sell‑in tools: product decks, trade newsletters, brand books.
- Distribute marketing kits and assets per account activation plans.
- Manage trade marketing budgets, track KPIs, and report ROI to stakeholders.
- Handle PR functions: collection management, sample trafficking, influencer sourcing, VIP gifting, and event support.
- Maintain sample inventory, coordinate shipping and returns in the US/Canada.
**Required Skills**
- 3–5 years marketing/PR/communications experience, preferably in fashion, lifestyle, or beauty.
- Excellent written and verbal communication.
- Strong organizational, project management, and detail‑orientation.
- Proactive, results‑driven, and comfortable in a fast‑paced international environment.
- Familiarity with Launchmetrics, Fashion GPS, Cision, social analytics platforms.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Certifications in marketing analytics or PR (preferred).