- Company Name
- James Hardie
- Job Title
- Director Marketing, Retail Marketing
- Job Description
-
**Job Title**
Director, Retail Marketing
**Role Summary**
Lead strategic vision, development, and execution of retail marketing initiatives for the James Hardie, TimberTech, and AZEK Exteriors brands. Drive retail channel growth, strengthen brand presence, and deepen customer engagement across major home improvement retailers (e.g., The Home Depot, Lowe’s) through omni‑channel collaboration with sales, product, brand, and digital teams.
**Expectations**
- Deliver measurable revenue and profitability growth aligned with corporate objectives.
- Maintain robust partnerships with key retail accounts and negotiate joint business plans.
- Ensure integrated plans across e‑commerce, in‑store merchandising, special orders, and stocking.
- Lead a high‑performing, cross‑brand retail marketing team and manage budget to optimize ROI.
**Key Responsibilities**
1. Develop and execute long‑term retail marketing strategies for each brand, translating business goals into actionable growth plans.
2. Lead omni‑channel initiatives: e‑commerce, in‑store activation, planograms, displays, and digital retail content.
3. Direct promotional and merchandising plans to increase brand visibility, sales volume, and sell‑through across Home Depot, Lowe’s, and other partners.
4. Build and maintain strong relationships with major retail accounts; support sales in business reviews and new product launches.
5. Monitor competitive activity, consumer insights, and category trends to identify opportunities for differentiation.
6. Lead and develop a cross‑brand retail marketing team; drive performance culture with data, measurement, and ROI focus.
7. Manage annual and monthly budgets, ensuring efficient allocation of resources across channels.
**Required Skills**
- Strategic planning, analytical reasoning, and executive communication.
- Extensive omni‑channel marketing experience (digital, merchandising, in‑store).
- Proven success in managing large retail partnerships (e.g., Home Depot, Lowe’s).
- Leadership of multi‑brand teams and cross‑functional collaboration.
- Proficient in Microsoft Office; experience with retail analytics tools preferred.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Business Administration, or related field (required).
- Master’s degree preferred.
- Relevant industry certifications (e.g., SPMP®, PMP®, or equivalent) are an advantage.