Sunwing

www.sunwing.ca

1 Job

1,024 Employees

About the Company

Sunwing Vacations Group is home to North America’s largest vacation brands, comprised of the leading Canadian leisure tour operators Sunwing Vacations and WestJet Vacations, along with the growing United States tour operator Vacation Express, together with the Group’s own travel retail businesses SellOffVacations.com and Luxe Destination Weddings.

Listed Jobs

Company Name: Sunwing
Job Title: Growth Marketing Specialist
Job Description: **Job Title** Growth Marketing Specialist **Role Summary** Drive WestJet Vacations’ eCommerce growth through end‑to‑end omnichannel promotional campaigns, analytics, and experimentation. Collaboration with cross‑functional teams and external partners to generate measurable traffic, conversions, and retention. **Expectations** - Deliver actionable insights from data to inform strategy and optimize ROI. - Maintain competitive positioning via continual market and competitor analysis. - Ensure timely execution of integrated go‑to‑market plans across digital and media channels. **Key Responsibilities** - Plan, coordinate, and execute full‑year omni‑channel promotional campaigns for mass and regional audiences. - Develop campaign briefs, media buying strategies, and promotional calendars. - Brief internal and agency partners on campaign details for integrated execution. - Run A/B tests on creative, targeting, and messaging to improve acquisition and conversion rates. - Manage website and landing page updates; audit for merchandising alignment and conversion funnel effectiveness. - Analyze KPIs (sessions, transactions, event rates, conversions) to identify improvement opportunities. - Produce performance reports and insights for stakeholders. **Required Skills** - 4+ years of marketing or e‑commerce campaign management experience. - Proficiency in marketing KPI measurement, reporting, and analytics tools (Google Analytics, Adobe Analytics). - Strong project management abilities; experience with tools such as Monday.com or Asana. - Advanced Excel, PowerPoint, and Word skills. - Excellent written and verbal communication; ability to craft clear briefs and reports. - Data‑driven mindset with strategic thinking and problem‑solving capabilities. - Ability to multitask, prioritize, and meet deadlines in a fast‑paced environment. **Required Education & Certifications** - Bachelor’s degree in Marketing, E‑Business, Communications, or equivalent work experience. - Certifications in digital marketing, analytics, or project management are a plus.