Pentera

www.pentera.io

1 Job

428 Employees

About the Company

Pentera is the category leader for Automated Security Validation, allowing every organization to test with ease the integrity of all cybersecurity layers, unfolding true, current security exposures at any moment, at any scale. Thousands of security professionals and service providers around the world use Pentera to guide remediation and close security gaps before they are exploited. For more info visit: pentera.io.

Listed Jobs

Company Name: Pentera
Job Title: Field and Channel Marketing Manager
Job Description: **Job title** Field and Channel Marketing Manager **Role Summary** Lead and execute field and channel marketing initiatives in France and the Benelux region to generate qualified pipeline for a B2B cybersecurity company. Manage end‑to‑end marketing programs—events, webinars, localized content, and joint partner campaigns—while aligning with sales, channel, and ABM strategies. Deliver measurable ROI through performance analysis and continuous optimization. **Expactations** - Generate high‑quality demand and pipeline that supports regional sales targets. - Collaborate closely with sales, channel, and digital marketing teams to integrate field activities into ABM campaigns. - Drive campaign success through data‑driven decisions and detailed post‑event performance tracking. - Manage regional marketing budget and vendor relationships. - Maintain consistent, localized brand messaging across all channels. **Key Responsibilities** - Plan, execute, and manage the full lifecycle of regional field marketing programs (seminars, trade shows, conferences, webinars, local content initiatives, industry association events). - Coordinate contracts, logistics, and travel for in‑person events; develop promotional campaigns to drive attendance. - Design and implement virtual or on‑site activities and conduct post‑event follow‑up and performance evaluation. - Initiate joint marketing initiatives with channel partners to generate demand in partner markets. - Ensure ABM alignment by targeting qualified accounts and delivering multi‑touch, integrated campaigns (email, executive experiences, direct mail). - Oversee budget planning, purchasing, payment processing, and resource provisioning for all regional programs. - Research and evaluate key industry events, identify opportunities for speaking engagements and calls for papers. **Required Skills** - 2–3 years of field marketing experience in B2B, ideally within cybersecurity or technology sectors. - Demonstrated success managing multi‑channel campaigns, events, and partner programs. - Strong presentation, written, and verbal communication skills; ability to craft clear, compelling content for varied audiences. - Project management expertise with the ability to run multiple campaigns concurrently while meeting deadlines. - Proficiency in Salesforce, HubSpot, Asana, Zoom and quick learning of new marketing tools. - Native proficiency in French (written & spoken) and full professional fluency in English (written & spoken). - Willingness to travel (>50 % of time). **Required Education & Certifications** - Bachelor’s degree in marketing, business, or a related field, or equivalent professional experience. - No specific certifications required.