Groupe AFFLELOU

About the Company

The AFFLELOU Group is one of the European leaders in the franchise of optical equipment and hearing aids with more than 1461* locations worldwide in 20* countries. The franchise model is our conviction and our strength, combining our know-how and our experience on national and international territory with the local dynamism and professionalism of franchisees responsible for their own business. It is by relying on our values of constant innovation, quality and accessibility of our products and services that we have built our success: the ALAIN AFFLELOU brand is known by 94%** of French people. We consolidate this success everyday thanks to the support of our partners in all aspects of their profession, and thanks to the training and development of their skills with AFFLELOU ACADEMY. In 2011, we opened our first hearing centers in Paris under the ALAIN AFFLELOU ACOUSTICIEN brand, thus diversifying our optical activity by integrating hearing health as a complement. Today, the brand has 443* hearing centers and spaces in France and Spain. In 2014, we launched our own Griffe Afflelou Paris, which is already one of our bestsellers. Our MAGIC collection, more recently, has also become emblematic of our success. Because innovating while preserving the environment is one of the Group's priorities, we have created two collections of eco-friendly eyeglasses and sunglasses for men, women and children, made from natural and eco-friendly materials responsible. The AFFLELOU Group is a multi-brand group, with multiple positioning with the acquisition of Optical Discount and Optimil and multichannel, with the acquisition of Mylentillebyafflelou.com for the digital e-commerce channel. * Balance sheet end of 07/31/2022 ** Source: Opinion Way study carried out in July 2015

Listed Jobs

Company Name

Groupe AFFLELOU

Job Title

Brand Manager

Job Description

**Job Title** Brand Manager **Role Summary** Owns end‑to‑end launch and ongoing management of AFFLELOU eyewear collections across two retail brands. Drives marketing, merchandising, digital and retail activities to maximize product visibility, sales performance and brand consistency. **Expectations** - Deliver on-time launch plans and sustained performance for new collections - Coordinate cross‑functional teams and external partners (photo, press, digital) - Maintain accurate, compelling content across all touchpoints - Optimize product mix and promotional priorities using data and market insights - Ensure budget discipline and accurate financial reporting **Key Responsibilities** 1. **Launch Management** – Plan and execute marketing launches: create content, photo shoots, product sheets, email news, social, web, trade‑marketing visibility for both ALAIN AFFLELOU and MAGIC Afflelou. 2. **Digital & Retail Collateral** – Write and upload product descriptions, run packshot shoots, update web catalogue, provide assets for social and press. 3. **Sales Enablement** – Develop leaflets, videos, and other sales‑support tools. 4. **Merchandising** – Update monthly plannograms, item assortments, and supply plans for store openings and renovations. 5. **Showroom & Inventory Control** – Oversee showroom set‑up, manage returns of discontinued frames, track stock‑level visuals. 6. **Performance Analysis** – Report collection/sales KPIs, benchmark competitors, and advise product teams on optimizations. 7. **Promotion Management** – Control exposure on CALL2 platform (best‑seller listings, featured offers). 8. **Budget & Finance** – Validate quotes, issue purchase orders, reconcile invoices, and close budgets with accounting. **Required Skills** - Strategic marketing & launch planning - Content creation (copy, photography, visual assets) - Project management and deadline delivery - Strong analytical ability (sales reporting, benchmarking) - Collaboration with merchandising, e‑commerce, and finance teams - Digital proficiency: CMS, e‑commerce back‑office, social media, email marketing - Basic photo/video editing (Adobe suite or similar) - Fluent in French and English (written & spoken) **Required Education & Certifications** - Master’s or equivalent (Bac +5) in Marketing, Business Administration, or related field - Prior experience (1–3 years) in a Brand or Product Marketing role, preferably in retail or consumer goods ---

Courbevoie, France

On site

18-11-2025

Company Name

Groupe AFFLELOU

Job Title

Stage - Communication Internationale

Job Description

Job title: International Communication Internship Role Summary: Support the International Communications Manager by coordinating and animating communication projects across Africa (Maghreb & West Africa), the Middle East, Eastern Europe, and West Asia. Execute market analyses, competitive monitoring, local campaign launch, social media management, and performance tracking in alignment with corporate strategy and regional consumer needs. Expectations: * Deliver timely, data‑driven insights on market and consumer behavior. * Ensure consistent execution of national and local communication initiatives. * Provide actionable performance reports for continuous improvement. Key Responsibilities: - Conduct market and competitive analysis of retail and e‑commerce offerings by country. - Design and implement customer behavior studies and brand perception research. - Coordinate national and local campaigns, ensuring alignment with regional consumer expectations and corporate guidelines. - Manage launch of local services, offers, products, and commercial policies in partnership with headquarters teams (Network, Communication, Marketing, Trade Marketing, Products, Digital, Customer Service, CRM). - Plan and oversee local communication roll‑outs of all types. - Create, publish, and moderate content across social media platforms. - Monitor campaign performance and social media metrics. - Analyze and compare performance data by country to identify trends and optimization opportunities. - Facilitate cross‑functional collaboration to maintain brand consistency. - Prepare regular status reports for senior stakeholders. Required Skills: - Fluent written and spoken English. - Strong analytical and research capabilities. - Project management and coordination skills. - Proficiency in social media tools and content creation. - Ability to work independently and across cultures. - Excellent written and verbal communication. - Detail‑oriented with strong organizational abilities. - Willingness to travel internationally as required. Required Education & Certifications: - Current enrollment or recent graduation in Communications, Marketing, International Business, or a related field. - Prior internship or experience in international communications or market research is advantageous. - No specific certifications required, though familiarity with analytics platforms (e.g., Google Analytics, social media insights) is a plus.

Courbevoie, France

On site

08-01-2026