- Company Name
- Wowza
- Job Title
- Sales Enablement Lead
- Job Description
-
Job title: Sales Enablement Lead
Role Summary: Develop and execute a full‑fledged sales enablement program for a technical B2B video platform, embedding closely with field sales to improve deal flow, pipeline hygiene, and seller effectiveness.
Expectations:
- Own the design, delivery, and continuous improvement of enablement assets and processes.
- Demonstrate measurable impact on win rates, forecast accuracy, and new‑hire ramp time.
- Operate as a hands‑on individual contributor; no immediate team‑lead responsibilities.
Key Responsibilities:
1. **Field Enablement & Deal Support** – Partner with sellers on live deals, listening to calls, reviewing opportunities, and providing real‑time coaching. Convert win/loss insights into actionable improvements.
2. **Sales Hygiene & Process Discipline** – Define, refine, and operationalize clear entrance/exit criteria for sales stages aligned with buyer decision paths; collaborate with Sales Ops to enforce hygiene without friction.
3. **Enablement Systems & Content** – Build, maintain, and iterate battlecards, proposal & architecture templates, discovery frameworks, use‑case plays, and proof kits based on real field data.
4. **Onboarding & Scaling Enablement** – Design onboarding workflows for new reps, establish repeatable enablement rhythms (coaching, deal reviews, certifications), and scale programs as headcount grows.
5. **Stakeholder Collaboration** – Work closely with VP of Sales, Sales Ops, Marketing, Product, and Architecture teams to ensure enablement aligns with broader strategy.
Required Skills:
- 5+ years of sales enablement experience for technical B2B products (infrastructure, platform, or complex SaaS).
- Proven record of building enablement programs from scratch.
- Deep knowledge of sales methodologies (MEDDICC, Challenger, Command, etc.) and ability to adapt them.
- Strong analytical skills to translate messy data into clear, actionable tools.
- Practical, outcome‑focused coaching style; comfortable working directly with sellers on live deals.
Required Education & Certifications:
- Bachelor’s degree in Business, Marketing, Communications, or related field (preferred).
- Relevant certifications (e.g., Certified Sales Enablement Specialist, MEDDICC Certification) are an advantage.
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