Opto Talent

About the Company

Opto Talent is a specialist commercial talent provider. Our process is designed to streamline your hiring, saving you time and resources. From in-depth candidate assessments to personalised recruitment strategies, we're committed to finding you the perfect match for your team. Opto Services Include: - Managed service scaling projects - Targeted retained searches - Exec Search - Contingent

Listed Jobs

Company Name

Opto Talent

Job Title

CRM Marketing Specialist

Job Description

Job Title: CRM Marketing Specialist Role Summary Build, manage, and optimize a CRM database to deliver targeted marketing campaigns for brands and agencies. Use data insights to enable personalized communication across email, social, and other direct channels, and collaborate with cross‑functional teams to drive campaign performance. Expectations • Own the end‑to‑end CRM lifecycle – acquisition, segmentation, maintenance, and analytics. • Deliver measurable results (e.g., open rates, conversions, revenue lift) and continually refine strategies. • Proactively identify growth opportunities within the database and lead innovative, data‑driven initiatives. Key Responsibilities 1. Design and maintain a clean, segmented CRM database for targeted outreach. 2. Plan, write, and schedule email and social campaigns, ensuring brand consistency and compliance. 3. Conduct data analysis and reporting; use insights to adjust segmentation, creative, and timing. 4. Collaborate with marketing, creative, and product teams to align CRM tactics with broader objectives. 5. Test and optimize campaigns (A/B, multivariate) to improve key metrics. 6. Manage data hygiene, opt‑in compliance, and GDPR requirements. 7. Engage with brand and agency partners to tailor offers and messaging. Required Skills • Proficiency in CRM and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce). • Strong email marketing and campaign management experience. • Data segmentation, analysis, and reporting skills. • Excellent written and verbal communication. • Self‑starter with entrepreneurial mindset and autonomy. • Comfortable in face‑to‑face and collaborative settings. Required Education & Certifications Bachelor’s degree in Marketing, Business, Communications, or a related field. Preferred certifications: HubSpot Academy (HubSpot Inbound, Email Marketing), Marketo Certified Expert, Salesforce Certified Marketing Cloud Email Specialist.

London, United kingdom

On site

25-11-2025