- Company Name
- Velo - B2B Marketing Agency
- Job Title
- Marketing Manager
- Job Description
-
**Job Title:** Marketing Manager
**Role Summary:**
Lead end‑to‑end B2B marketing campaign planning and execution across technology, manufacturing, and professional services sectors. Deliver structured, measurable programs, manage cross‑functional teams, and maintain client relationships while ensuring operational excellence and profitability.
**Expectations:**
- 3+ years in a marketing agency or similar environment.
- Proven ability to design and enforce repeatable processes, deliver on schedule, and protect profitability.
- Strong digital, ABM, and project management skills with a focus on visibility and accountability.
**Key Responsibilities:**
- Own full campaign lifecycle: audience definition, message hierarchy, channel mix, Martech requirements, asset delivery, and measurement frameworks.
- Manage multi‑channel execution (paid, owned, earned, ABM, events, web, DooH).
- Conduct weekly performance governance, optimisation cycles, experiments, reporting, and insights generation.
- Build dashboards and measurement frameworks for internal and client decision‑making.
- Develop and maintain planning processes, templates, QA checkpoints, and workflow standards.
- Set realistic timelines, flag risks, manage dependencies, and trade‑off resources to maintain profitability.
- Lead weekly/monthly operational routines: health checks, optimisation cycles, reporting cadences, retrospectives.
- Serve as primary client contact, presenting plans, performance reviews, optimisation recommendations, and growth opportunities.
- Mentor a small team, develop digital/ABM/project delivery capabilities, and allocate resources fairly.
- Perform QA on campaign builds, assets, reporting outputs, and documentation.
- Run workshops, scoping sessions, and collaborative planning with clients, strategists, and studio teams.
- Maintain expertise in Martech and digital platforms (HubSpot, Marketo, LinkedIn, Google Ads, StackAdapt, WordPress).
- Identify and implement automation, AI workflows, and tools to streamline processes and improve delivery confidence.
- Keep current on marketing, privacy, optimisation, attribution trends and translate insights into operational improvements.
- Own and evolve marketing ops playbooks, frameworks, and operational models.
**Required Skills:**
- Structured project management and process design.
- In‑depth knowledge of B2B digital marketing channels and ABM strategies.
- Proficiency with marketing automation platforms (HubSpot, Marketo) and digital ad ecosystems (LinkedIn, Google, StackAdapt).
- Data analysis, dashboard building, and performance reporting.
- Strong written and verbal communication, client presentation, and stakeholder management.
- Capacity management, resource allocation, and risk mitigation in commercially sensitive environments.
- Coaching/mentoring ability and fostering a culture of operational excellence.
**Required Education & Certifications:**
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Relevant certifications in marketing automation (HubSpot, Marketo), digital advertising, or project management (PMP, PRINCE2) preferred.