- Company Name
- LEAP Legal Software
- Job Title
- Digital Growth Marketing Manager
- Job Description
-
**Job Title**
Digital Growth Marketing Manager
**Role Summary**
Lead the development, execution, and optimization of paid and earned digital demand generation campaigns to attract, nurture, and convert high-quality leads across multiple channels. Drive measurable pipeline growth by collaborating with cross-functional teams, managing budgets, and leveraging data to improve return on investment.
**Expectations**
- Deliver consistent lead generation and pipeline growth that meets or exceeds agreed targets.
- Own end‑to‑end digital campaign performance, from strategy to reporting.
- Collaborate closely with Sales, Marketing Systems, Product, and Events to align on buyer personas, messaging, and funnel optimization.
- Maintain rigorous data hygiene and transparent reporting across all platforms.
**Key Responsibilities**
- Develop and refine the digital demand generation strategy in partnership with stakeholders.
- Plan, launch, and manage multi‑channel paid campaigns (search, social, display, and e‑mail).
- Own key performance metrics (MQLs, SQLs, CPL, ROI) and produce concise, actionable reports.
- Collaborate with creative/content teams to produce landing pages, banners, and other assets.
- Implement and optimize automated nurture workflows in Marketing Cloud/Pardot.
- Conduct journey mapping, funnel analysis, and conversion rate optimization across touchpoints.
- Manage campaign budgets, forecast spend, and ensure cost‑efficiency.
- Monitor and improve lead quality, addressing bottlenecks with Sales and Marketing Systems.
**Required Skills**
- Proven experience (≥5 years) in digital marketing with a focus on lead generation and pipeline development.
- Proficiency with paid media platforms: Google Ads, Bing Ads, LinkedIn Ads, Reddit, and social advertising.
- Strong analytical mindset; ability to interpret data from Google Analytics, Salesforce, Pardot, and other tools.
- Hands‑on expertise in marketing automation (Pardot, Marketing Cloud) and CRM (Salesforce).
- Solid understanding of SEO, content marketing, and social media amplification.
- Excellent project management, cross‑functional collaboration, and communication skills.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Relevant certifications (Google Ads, Google Analytics, LinkedIn Marketing Solutions, Pardot, or similar) are a plus.