- Company Name
- STBK COMMUNICATION
- Job Title
- Responsable stratégie digitale & comptes clients (H/F)
- Job Description
-
Job title: Digital Strategy & Client Accounts Manager (M/F)
Role Summary: Lead digital strategy and client account management for high‑impact B2C campaigns across sectors such as housing, beauty, and automotive. Own end‑to‑end planning, budgeting, performance analysis and creative direction while coordinating a small team and serving as the primary strategic partner for key clients.
Expectations: Minimum 5 years of digital marketing experience, proven success driving B2C acquisition, and a track record of managing Meta and Google Ads at scale. Demonstrated ability to lead, coach, and structure workflows for a multidisciplinary team. Must be data‑driven, strategic, and comfortable influencing creative and business decisions.
Key Responsibilities:
1. Lead and coordinate a 4‑person account team, setting priorities, processes, and ensuring high‑quality deliverables.
2. Design, implement, and optimize B2C acquisition strategies on Meta and Google, managing budgets, performance metrics, and continuous improvement.
3. Partner with the creative team to develop performance‑oriented concepts, key messages, and strategic content plans, challenging assumptions to maximize ROI.
4. Track and report on KPIs—leads, CPL, revenue, ROI, retention—producing clear, actionable dashboards and recommendations.
5. Identify upsell/cross‑sell opportunities and support broader commercial growth initiatives.
Required Skills:
- Expertise in Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, Performance Max)
- Strategic planning, campaign architecture, and budget stewardship
- Strong analytical skills with proficiency in data interpretation and KPI ownership
- Effective communication and presentation for senior client stakeholders
- Leadership, mentorship, and cross‑functional collaboration
Required Education & Certifications:
- Bachelor’s degree in Marketing, Business, Digital Media or related field
- Professional certifications in Meta Blueprint and Google Ads (preferred)