BYD UK

About the Company

Founded in February 1995, BYD is a high-tech company devoted to leveraging technological innovations for a better life. After more than 29 years of high-speed growth, BYD has established over 30 industrial parks across 6 continents and played a significant role in industries related to electronics, auto, renewable energy and rail transit. With a focus on energy acquisition, storage, and application, BYD offers comprehensive new energy solutions with zero-emission.

Listed Jobs

Company Name

BYD UK

Job Title

UK Head of Marketing - Denza Brand

Job Description

**Job title** UK Head of Marketing – Denza Brand **Role Summary** Lead all marketing activities for the Denza brand in the UK, developing and executing region‑specific strategies that drive brand awareness, market penetration, and sales growth while aligning with global guidelines. **Expectations** - Deliver measurable growth in brand equity and sales through integrated campaigns. - Maintain consistent brand messaging across all channels and ensure compliance with corporate policies. - Manage the marketing budget to achieve optimal ROI. **Key Responsibilities** - Develop and execute regional marketing strategies and annual plans. - Plan and oversee national events, advertising, and digital campaigns. - Build and sustain relationships with press, media, influencers, and agencies. - Supervise dealer marketing plans, providing support and guidance. - Conduct market research, competitor analysis, and event post‑analysis. - Optimize marketing spend and report ROI to senior management. - Act as the regional brand ambassador in industry and media. - Ensure all dealer and marketing materials are localized and compliant with CI policy. - Undertake additional tasks as directed by Country Manager and senior leadership. **Required Skills** - Strategic planning and execution in automotive or EV marketing. - Integrated marketing campaign development (digital and experiential). - Budget management and ROI optimisation. - Market research & analytics. - Project management and cross‑functional coordination. - Excellent written and verbal communication; presentation skills. - Willingness to travel domestically and internationally. **Required Education & Certifications** - Bachelor’s degree in Marketing, Business Administration, or related field (Master’s preferred). - Professional certifications in marketing, digital media, or project management are a plus.

Uxbridge, United kingdom

On site

Senior

15-12-2025